B.Com SEMESTER V-

BC/5/CC/17: Business Economics

Unit I

Introduction

  1. Definition, Scope and Importance of Business Economics
  2. Meaning and Factors of demand; The Law of Demand; Demand schedules and demand curves; Exceptions to the Law of Demand

Unit II

  1. Elasticity of Demand: Meaning of Price, Income and Cross Elasticity;
  2. Demand Forecasting: Methods.

Unit III

  1. Law of Diminishing Marginal Utility: Applications and uses; Law of Equimarginal Utility
  2. Indifference Curve: Meaning, properties.

Unit IV

  1. Production Function: Concepts of products – total product, average and marginal product; The Law of Variable Proportions; Optimal factor combination..
  2. Cost concepts: Accounting costs and economic costs, opportunity cost, short run and long run, fixed costs and variable costs; Marginal Cost (MC), Average Cost (AC) and Total cost; Relationship between AC and MC.

Unit V

  1. Market: Different market structures and their characteristics;
  2. Price and Equilibrium point under perfect competition, Monopolistic competition and Monopoly.

Suggested Readings:

  1. Ahuja, H L: Business Economics: S. Chand & Co
  2. Browning, Edger K. and Browning, Jacquenlence M: Microeconomic Theory and Applications
  3. Ferguson P.R. and Rothschild R., and Ferguson G.J.: Business Economics
  4. Nellis & Parker: The Essence of Business Economics
  5. Seth, M L: Principles of Economics
  6. Varshney and Maheshwari: Managerial Economics

BC/5/CC/18: Income Tax Law and Practice

Unit I

Introduction

  1. The Income Tax Act 1961, Basic concepts: Agricultural income, Assessee, Assessment year, Previous year, Income, Person, Gross total income, Total Income, Charge of Income Tax.
  2. Incidence of Tax: Residence Determination, Exempted Income u/s 10(1), 10(10), 10 (10AA), 10(10B), 10(11), 10(12), 10(13), 10(13A), 10(14), 10(16), 10(26).

Unit II

Heads of Income: I

  1. Heads of income (theory); Computation of Income under the head salary (theory & numericals).

Unit III

Heads of Income: II

  1. Computation of Income from house property (theory & numericals).

Unit IV

Clubbing, Aggregation and Set off

  1. Clubbing of Income: Income of individual to include income of spouse, son’s wife, minor child; Liability of person in respect of income included in the income of another person, Heads of Income under which the income will be clubbed.
  2. Deductions from gross total income u/s 80C, 80CCC, 80CCD, 80CCE, 80D, 80DDB, 80E, 80G, 80IE. 80TTA, 80U.

Unit V

Tax Administration

  1. Payment of advance tax.
  2. Deduction of tax at source: Salaries, interest on securities.
  3. Filing of Income Tax Return (ITR).

Suggested Readings:

  1. Ahuja G. and Gupta R: Handbook on Tax Reduction at Source, Bharat Law House, New Delhi.
  2. Ahuja G. and Gupta R: Systematic Approach to Income Tax, Bharat Law House, New Delhi.
  3. Singhania, Direct Taxes Ready Reckoner, Taxmann Publications New Delhi.

BC/5/CC/19: Indian Financial System

Unit I

An overview of Indian Financial System: The Indian financial system on the eve of planning and in the post -1950 period; Structure of Indian Financial system and its impact on economic development.

Unit II

Money market: Meaning and characteristics of money market. Money market instruments– (a) Call money market, (b) Treasury bills market, (c) Commercial bills market, (d) Commercial Papers Market, (e) Mutual Fund.

Unit III

Capital market: Nature, Security market-(a) new issue market: InstrumentsDebentures, Bonds, Preference shares, Equity shares.

Unit IV

Secondary market- (b) Meaning functions and role of stock exchange, concept of depository system, Investors and types of speculators.

Unit V

Development banks and other Non-Banking Financial Institutions- SIDBI, IFCI, NABARD, National Housing Bank(NHB), EXIM BANK – their evolution and growth, unregulated credit market- main features.

Suggested Readings:

  1. Bhole, L. M.: Financial Markets & Institutions, Tata McGraw Hill, New Delhi.
  2. Economic Survey; Government of India, Ministry of Finance, recent issues.
  3. Hooda R.P.: Indian Securities Market – Investors View point; Excell Books, New Delhi.
  4. Khan, M. Y.: Indian Financial System, Tata McGraw Hill, New Delhi.
  5. Machiraju, H. R.: Indian Financial System, Vikas Publishing House, New Delhi.
  6. R.B.I.: Report of the Committee on the Financial System, Narasimham Committee.
  7. Report on Currency and Finance
  8. Reserve Bank of India: Annual Reports
  9. Reserve Bank of India: Bulletins
  10. Sengupta A.K. and Agarwal M.K: Money Market Operations in India; Skylark Publications, New Delhi.
  11. V.Pathak, Bhartia: Indian Financial System,
  12. Vinayakan N: Banking by 2000 A.D; Kanishka Publishers, Delhi.

BC/5/CC/20 F: Financial Management

Unit I

Fundamentals of Financial Management

  1. Objective, Nature and Scope
  2. Time value of Money; Present value, Future value.

Unit II

Cost of Capital

  1. Concept; Sources of capital; Equity, Debt, Preference capital.
  2. Weighted average cost of capital, Weighted marginal cost of Capital (Theory & Numericals).

Unit III

Capital Budgeting

  1. Capital Budgeting: Need and scope, Investment evaluation criteria, payback period, accounting rate of return, net present value (NPV), internal rate of return (IRR), profitability index (Theory & Numericals).

Unit IV

Capital Structure

  1. Need and significance of capital Structure. Determinants of capital structure, Optimum capital structure (Theory).
  2. Leverages: Operating leverage, financial leverage, combined leverage, financial indifference point (Theory & Numericals).

Unit V

Working Capital Management

  1. Concept and constituents of working capital; Factors influencing working capital requirements (Theory)
  2. Operating Cycle and cash cycle; Cash requirement for working capital (Theory & Numericals).

Suggested Readings:

  1. Archer, Stephen, H., Choate G Marc, Racette, George; Financial Management; John Wiley, New York.
  2. Bhattacharya, Hrishikesh: Working Capital Management: Strategies and Techniques, Prentice Hall, New Delhi.
  3. Block, Stanley B, Geoffrey A Hilt: Foundations of Financial Management; Richard D. Irwin, Homewood, Illinois.
  4. Brealey, Richard A and Steward C. Myers: Corporate Finance, McGraw Hill; New York.
  5. Chandra, Prasanna: Financial Management, Tata Mc Graw Hill, Delhi.
  6. Hampton, John: Financial Decision Making, Prentice Hall, Delhi.
  7. J.C. Van Horne & J.M Wachowicz Jr.: Fundamentals of Financial Management, Prentice-Hall, Delhi.
  8. Khan MY, Jain PK: Financial Management; Tata McGraw Hill, New Delhi.
  9. Pandey, I.M: Financial Management, Vikas Publishing House, Delhi.
  10. Pinches, George E: Essentials of Financial Management; Harper and Row, New York.
  11. Van Horne; James C: Financial Management and Policy, Prentice Hall, Delhi.

BC/5/CC/20 M: Principles of Marketing

Unit I

Introduction

  1. Nature, scope and importance; Marketing concepts -traditional and modern.
  2. Selling vs. marketing; Marketing mix.

Unit II

Consumer Behaviour and Market Segmentation

  1. Nature, scope and significance of consumer behavior.
  2. Market segmentation -concept and importance; Bases for market segmentation.

Unit III

Product and Pricing

  1. Product: meaning and types, Product planning and development; Role and importance of branding and packaging.
  2. Pricing: Importance of pricing, factors influencing pricing decision.

Unit IV

Distribution Channels

  1. Concept, role and types of distribution channels; Factors affecting choice of a distribution channel; Retailer & wholesalers.

Unit V

Promotion

  1. Methods of promotion, Advertising media – their relative merits and limitations.
  2. Personal selling; Qualities of a successful sales person, Sales promotion tools.

Suggested Readings:

  1. Arun Kumar & N. Minakshi: Marketing Management, Vikas, New Delhi.
  2. Govindarajan: Marketing Management, McMillian, New Delhi
  3. Philip Kotler and Gary Armstrong: Principles of Marketing; Prentice-Hall of India, New Delhi.
  4. Philip Kotler, Keller, Koshy and Jha: Marketing Management: A South Asian Perspective, Pearson, New Delhi.
  5. S.A. Sharlekar : Marketing Management, Himalaya,
  6. W.J Stanton., J Etzel Michael., and Walker Bruce J; Fundamentals of Marketing; McGraw-Hill, New York.

BC/5/CC/20 E: Internet & www

Unit I

The Internet and its Basic Concepts:
Internet-concept, history, development- in India; Technological foundation of internet; Owner of Internet.; Packet Switching and Circuit Switching; Distributed computing; Client-server computing. Internet Enabled Services- Email, Social Network, Blog, Chat etc. Intranet and Extranet. LAN and WAN- topologies.

Unit II

Internet Mechanism and Services:
Internet Protocols – OSI Model, TCP/IP.
Multimedia technology – ISDN, ATM, Cell relay, desktop Video Conferencing; Information.
Publishing Technology – HTML, URL, HTTP, HTML FORM, HTTPD.

Unit III

Exploring www and data security:
World Wide Web- Origin; W3C- Origin and Evolution, Architecture of WWW, hyperlink, hypertext, HTML, HTTP, URL; Web standards, versions, naming, documents, Domains, IP, Network security, PINA, SSL, Digital signature & Certificate, encryption, firewall, password,
Biometrics, Payment security, Virus protection, Hacking.

Unit IV

Web browsing and search engine:
Browser- functions, advanced facility, Types of Web Browser; Basic Internet Terminology, Net Etiquette, Features of Search Engine, types, history, application, advantage and disadvantage.

Unit V

Introduction to HTML:
HTML – Concept and Origin, Versions, Document Structure, Naming convention, Elements of HTML, Hyperlinks, Attributes ,Tags, working with HTML- editor.

References:

  1. Computer Network and internet – Douglas Comer – Pearson Education
  2. Managing with information – Kanter – Prentice hall
  3. Fundamental to Information Technology – Deepak Bharihoke – Excel Books New Delhi
  4. Beginning Web Programming with HTML, XHTML, and CSS – Jon Duckett; John Wiley & Sons.

(BC/5/CC/22/EP): Internet & WWW Practical list

  1. Using HTML, create an Exam marks table with five subjects and five students.
  2. Using HTML, create a frameset with three (3) frames
  3. An HTML page which shows the following tags:
    a) Marquee
    b) Background color
    c) Background Sound
    d) Image
    e) Font (color, size, type, bold, Italic)
  4. Problems based on creating Email Account, Composing mails and sending multiple copies to Cc and Bcc
  5. Practicing Internet Chatting

Suggested Readings:

  1. Christian Crumlish – The ABC’s of the Internet, BPB Publication
  2. Daniel Minoli – Internet & Intranet Engineering, Computing Mcgraw-Hill;
  3. Daniel Minoli & Emma Minoli – Web Commerce Technology Handbook, Mcgraw-Hill
  4. Fehrouzan – Data ommunication and Network, Mcgraw-Hill
  5. Fehrouzan – TCP/IP Protocol Suite, Mcgraw-Hill.
  6. K.N.Agarwal – E-Commerce on the Net, Macmillan Pub,
  7. Kalakota, Whiston – Frontiers of electronic Commerce, Pearson Edn,
  8. NIIT: Internet Working Infrastructure and Operations, Prentice Hall India, New Delhi.