D-JMC Semister- 2-

04 Radio and Television Journalism

Block – I: Radio
Unit-1 Introduction to Radio, Main Features of radio Broadcasting
Unit-2 Evolution and Growth of Broadcasting in India: Radio and Private Broadcasting
Unit-3 Writing for Radio; Compiling Radio Bulletin, Techniques of Editing and Presenting News
Unit-4 Introduction to Radio Programming; Radio News Magazine, News Feature, Talk programmes and Discussion, Interviews, Sound Bites and Dispatches and radio Bridge
Unit-5 FM, AM, Community Radio and Internet Radio

Block – II: Television
Unit-1 Introduction to Television, History of TV in India, SITE, Cable and satellite, DTH, IPTV, TV on Mobile: 3G and Notebook, 4G, Public Service and Commercial Broadcasting
Unit-2 Organizational Structure of TV News Channel, TV Newsroom, TV News Production Desk and Functions
Unit-3 Writing for Visual Medium: Thinking Audio and Video, Writing Anchor Leads, Editing Bytes, Procuring and Editing Visuals
Unit-4 TV Production: News Bulletin, News Feature, Current Affairs
Unit-5 Anchoring: delivery, Pronunciation, Voice Modulation and Diction

Block – III: Radio Practical
Unit-1 Reporting of Events and Sound Bites
Unit-2 Writing and Editing News Reports Voice Cast
Unit-3 Production of Bulletin

Block – IV: Television Practical
Unit-1 Writing, Presenting and Recording PTCs
Unit-2 Copy Editing, Video Editing and News Reports
Unit-3 Story Packaging, Production of Bulletins
Unit-4 Anchoring

Block – V: Script Writing (Practical)
Unit-1 Script for Radio and Television
Unit-2 Creative Writing in Radio and Television

05 Emerging and Social Media Journalism

Block- I: Emerging Media
Unit-1 Definition, Types of Emerging Media
Unit-2 Characteristics of Emerging Media and Status
Unit-3 Emerging Media and Mainstream Media
Unit-4 How Journalists Use Emerging Media

Block – II: Social Media
Unit-1 Definition of Social Media, History of Social Media
Unit-2 Types of Social Media, Facebook, Twitter, WhatsApp, YouTube Etc.
Unit-3 Characteristics of Social Media
Unit-4 Synergy Between Social and Mainstream Media
Unit-5 Citizen Journalism

Block – III: Legal and Ethical Aspects of Social Media
Unit-1 IT Act 2000
Unit-2 Privacy Issues
Unit-3 Security Issues

Block – IV: Web Designing (Practical)
Unit-1 Creating and Designing Blogs
Unit-2 Developing Web Designs

Block – V: Social Media (Practical)
Unit-1 E-mail writing – 2 nos., Social Media Posts – 2 nos.
Unit-2 Blog Posts – 2 nos., Uploading photo & captions – 2 nos.

06 Public Relations, Advertising & Media Management

Block – I: Public Relation
Unit-1 Concept and Definition, Roles and Objectives
Unit-2 PR as a Source of News for Media, PR Tools and Strategies, Media Relations
Unit-3 Ethical and Legal Issues (Paid News, Envelop Journalism, Paid appearances, Special Supplements)
Unit-4 Understanding The Corporate Sector, Principles and Concepts of Corporate Communication, Crisis Communication vis-a-vis Media Reporting, Corporate Social Responsibility (CSR) and Source for Soft News

Block – II: Advertising
Unit-1 Definition and Principles
Unit-2 Theories of Advertisement
Unit-3 Various types of Advertisements
Unit-4 Account Service

Block – III: Media Management
Unit-1 Ownership of Media
Unit-2 Media as Business
Unit-3 Media Economics
Unit-4 Income sources of Different Media
Unit-5 Government Policies for Media Ownership

Block – IV: Public Relation (Practical)
Unit-1 Writing Press releases for Private and Public Sector
Unit-2 Posters/Brochures/Leaflets
Unit-3 CSR Campaign Strategy

Block – V: Advertisement (Practical)
Unit-1 Design Print advertisement for Service, Design Print advertisement for Product and Design Print advertisement for Concept
Unit-2 Design Print advertisement an Event and Design Print advertisement on Social Awareness.