B.SC-FD FIFTH SEMETER-

01 FASHION PHOTOGRAPHY

 Introduction to Photography as a technique and art? How is image created?
 Basic parts of a professional camera and its function.
 Lighting techniques – Indoor and outdoor
 Principles of composition.
 Lenses, Focal point and its uses
 Fashion styling
 Framing
 View point and camera angle
 Shooting with models and makeup artists.

PRACTICAL:

  • Taking photographs on Basic principles of photography
  • Indoor model photography
  • Take photographs for fashion portfolio
  • Exposure and depth of field, lighting, Image editing

REFERENCE:

  1. Introduction to Fashion Design by Patrick John Ireland
  2. Fashion Sketch book by Bina Abling

02 APPAREL MARKETING & RETAIL

Marketing Terminology

Marketing, target customers, target market, Fashion Piracy, Couturiers, private labels, logo/label, licensing, Signature lines, franchise.

Fashion terminology: style, fashion, apparel, Silhouette, High fashion or High style, Advent-Grade.
 Retailing- introduction and types of retail stores.
 Fashion forecasting – Process, sources of fashion forecasting information.
 Types of fashion show.
 Marketing, sales, market conditions, perfect competition, cost elements cost contribution.
 Budgets
 Pricing policies
 Consumer behavior
 Fashion Buyer and Buyer classification.

Visual Merchandising
 Introduction to Visual Merchandising
 Visual merchandising and display
 Purpose of visual merchandising; Store image; Target customers; Seasonal visual merchandise; Windows Display

ASSIGNMENTS
 Survey on famous brands available in market for men, women & children.
 Study of Layout, design and illustration for different kinds of store displays.
 Design Window display for a specific store and boutique.

References:

  1. Eascy M., “Fashion Marketing” Blackwell Science, 1994.
  2. Kotler Philip, “Marketing Management “prentice Hall, New Delhi, 2000.
  3. J. Jarnow and K.G. Dickerson, “Inside the Fashion Business”, Prentice Hall, 1997.
  4. Elaine Stone, Jean A Samples, “Fashion Merchandising”, Mc Graw Hill book, 1985.
  5. Colbornbe Robert, “Visual Merchandising; the Business of Merchandise Presentation”, Thomson Delinar Learning, USA.

03 ADVANCED DRAPING

UNIT – I

Draped Dress Project
a. Draping of Draped Dress Project from the selected photograph or sketch
b. Cut the fabric using pattern pieces and sew the dress using industrial machine.
c. Presentation of Project on dress form, pass up muslin pieces and paper pattern.
d. Conclusion and presentation of the completed Draped Dress Project on dress form by each student.

UNIT – II

Draped Gowns Project
a. Selection of picture for draping project.
b. Selection of the right fabric.

UNIT – III

Use of specialty fabrics like silk, georgette & other light weights in designer outfits.
a. How to handle and understand the drape of various fabrics.
b. Demonstration on draping and handling of various different fabrics.

UNIT – IV

a. Conversion of draped garment to final model or customer and trial fits.
b. FINAL submission ofstitched garment prepared using techniques of draping.

04 ADVANCED GARMENT CONSTRUCTION – II

PRACTICAL

Construction of:

  • Lehnga (sharara, garara, kali)
  • Trousers for ladies
  • Formal shirt for ladies (with collars and cuffs)
  • Jackets
  • Evening gown

References:

  1. Thomas Anna Jacob, “The Art of Sewing”, UBS Publishers Distributors Ltd. New Delhi, 1994
  2. Readers digest- Sewing Book
  3. Verma G, “Cutting and Tailoring Theory”, Asian Publishers, Delhi, 1999
  4. Armstrong Helen Joseph, “Pattern Making for Fashion designing”.
  5. Mullick Prem Lata, “Garment Construction Skills”.

05 ACCESSORY DESIGN MODULE

UNIT – I

 History of accessories and its importance.
 Categories of accessories: Functional accessory and decorative accessory.
 Introduction to leather, metal and other materials.

UNIT – II

 Introduction to important accessory co-ordinates in daily life. eg, wallets, bags,shoes, belts, etc.
 Preview on traditional Indian and contemporary jewelry.

UNIT – III

 Visit to local accessory manufacturing units. E.g.; Jewelry, bags,shoes.
 Students to prepare a project report on the same.

PRACTICAL:
UNIT – IV

 Sketching and illustration of an accessory that the student wants to create. (under guidance of course leader)
 Selection of material for the design.
 Creation of the design.
 Photoshoot of the design with Model. (to be included in the final portfolio)

06 FASHION SALES PROMOTION

Unit- I

Meaning and Purpose of Sales Promotion

Unit- II

How Sales Promotion Objectives are set:
 Kinds of product
 The buyer
 Nature and size of market
 Stages in product life cycle
 Management policy
 Budget allocation available
 Government regulations

Unit- III

Sales Promotion Tools and Programmes

Tools and programmesfor consumers sales promotion:
 Sample
 Demonstrations or instructions
 Coupon
 Money-refund orders
 Premium (gift) offers
 Price-off
 Contests or quizzes
 Trading stamps
 Fairs and exhibitions
 Public relations activities
 Exchange scheme

Tools and programmes for dealers/distributors sales promotion:
 Free display
 Retail demonstrations
 Trade deals
 Buying allowance
 Buy-back allowance
 Free goods
 Advertising and display
 Contents:
 Dealer Training forsalesmen

PRACTICAL

  • Developing sales promotion plansfor different media.
  • Study ofstock clearance sales.

REFERENCES:

  1. Eascy M., ” Fashion Marketing” Blackwell Science, 1994.
  2. Kotler Philip, ” Marketing Management ” prentice Hall, New Delhi, 2000.
  3. J. Jarnow and K.G. dickerson, ” Inside the Fashion Business”, Prentice Hall, 1997.
  4. Elaine Stone, Jean A Samples, “Fashion Merchandising”, Mc Graw Hill book, 1985.
  5. Colbornbe Robert, ” Visual Merchandising; The Business of Merchandise Presentaion”, Thomson Delinar Learning, USA.

07 CRAFT DOCUMENTATION (PROJECT)

 Identification of Craft for Project research and documentation.
 To understand the importance and concept of Traditional Craft and how it binds our culture.
 Identification of research topics within the craft.
 Formation of groups among the students depending on their interest on the specific crafts.
 Research on favorable locations where students can travel to learn the craft.
 Booking of travel and lodging.
 Create database of local representatives for the craft with the persons photograph and contact details.
 Carry all important documentation equipment, like camera, notebooks, (optional – mic, recording audio/video)
 Acquire the contact details of closest helpline numbers; like local police, hospital, etc.
 All students to carry mandatory mobile phones.
 Understanding the local craft from concept to creation.
 Documentation of complete manufacturing processes and finishing and presentation.