BA-JMC Semester II-

336 REPORTING

Unit I: News
Introduction, Definition of News, Ingredients of News, News Values, Fundamental qualities of news, News Sources.
Unit II: Types of Reporting
Introduction, The Lead, The Body, Different types of Reporting: Objective, Interpretative and Investigative Reporting, Crime Reporting.
Unit III: Qualities & Responsibilities of a Reporter
Introduction, Essential Qualities of a Reporter, Nose for News, Responsibilities of Reporter towards Organisation, Sources, Readers and Society, Dealing with Corporate News, Reporting Communal Conflicts.
Unit VI: Interviewing Skills
Introduction, Interview, Importance of Interview, Preparation of Interview, Research, Strategy, How to get an Interview, Dos and Don’ts of an Interview, Tips for LIVE Interview, Interviewing Skills, How to establish Rapport.
Unit V: Introduction to TV reporting
Definition, Formats of TV news, News Gathering, Writing for TV News, Copy Editing, Live Reporting, Reporting for different beats.

337 ADVERTIISNG & PUBLIC RELATION

UNIT-1:
INTRODUCTION TO ADVERTISING
Meaning& Definition of Advertising, History of Advertising, seven guideline to evaluate an advertising, objective & Importance of Advertising
UNIT-2:
ADVERTISIG AGENCY
Function & services of an advertising agency, AGENCY SETUP, Type of Advertising, How an agency works, evolution of promotion & Advertising brands, social Aspects of Advertising & Branding, Ethics & Advertising, Advertising and Promotion, Consumer Behavior.
UNIT-3:
COPYWRITING
Meaning, objective of ay copy, Requirements of copy, layout of copy, Planning an advertising campaign, Visualization advertisement: celebrity advertising and sponsorship/Event marketing.
UNIT-4:
DEVLOPMENT OF PUBLIC RELATION
Historical perspective, present status of PR and future scope, Distinction between PR ,Publicity & propaganda, development of PR in India public sector historical perspective, objective of PR in public sector vis-a-vis private sector Meaning, Definition of PR, objective and Function of PR.
UNIT-5:
ETHICS AND PR
Code of ethics, PR Law, defamation, libel, SOLAADS, slander, privacy, copyright, press conference, type of press conference, press release, how to write a press release checklist for press conference.

338 DEVELOPMENT COMMUNICATION

UNIT-1:
Concepts Of Development Definition, Concept, Role of Communication in development, Development support communication, Communication approaches-vertical, horizontal.
UNIT-2:
Origin of Development Communication Philosophy of development communication, Concept, Post Second World War period, Early Ears of development in India, Communication development, Strategies in development communication.
UNIT-3:
Development Communication Theories & Concentrations Economic Theories, Models-cultural model, Gandhian model etc. Modernization- revival of modernization, relevance of western theories in India. Focus of agricultural development: shifting emphasis, Funding Agencies-U.S.Aid, Ford Foundation, World Bank Etc, Development communication experiments- SITE.
UNIT-4:
Communication Profile of India. Role of the media in development communication, Need of resources, ReachAccess,Various media systems, Radio & T.V Development programmes-Agriculture, Health, Environment etc, National integration-role of press.
UNIT-5:
Development Communication: Strategy & Research Mehodology, Media Selection-Small media appropriation-media mix, Research methods in social sciences, Qualitative & research- Hypothesis-Concepts- Research Design, Methods of data collection, Survey analysis, Case studies, Writing the report.

339 Modern Communication Technology

Unit-1 :
Communication Technology – Electronic Revolution – Elementary idea about Electronic devices.
Unit-2:
Sound – Engineering – Importance of Sound Manipulation – Hardware & Software details.
Unit-3 :
Visual Media – Video – Graphics.
Unit-4 :
Functional aspects of TV. Transmitters – Receivers – TV. Studio and Equipments – Monitors – VCRs – Mixers – Tape Recorder Etc.
Unit-5:
Film & Video Technology – Basic concepts of Film & Video Technology – Video-graphy – Editing

405 Computer Application in Media

UNIT-1:
COMPUTER FUNDAMENTALS
Definition, Generations and basic components of Computer., Input/output devices, Memory and other peripherals, Introduction to Operating System (Windows 98/XP), Functions and features of Operating System (Accessories, Control Panel, Desktop,Windows Explorer).
UNIT-2 :
OFFICE AUTOMATION TOOLS: MS Word Introduction to MS Office Suit., Introduction to Word Processing., MS Word interface, Tools and Menus, Document editing and formatting, Mail Merge and other tools.
UNIT -3:
OFFICE AUTOMATION TOOLS: MS Excel and MS PowerPoint, MS Excel Interface, Tools and Menus,Creating Spreadsheet, Use of functions, Charts and Graphs, MS PowerPoint Interface, Tools and Menus,Creating slides, inserting multimedia objects, Transition and Custom Animation, Delivering, Presentations.
UNIT-4:
INTRODUCTION TO INTERNET
Brief history and services of Internet (E-mail, Video Conferencing, Internet Telephony, Chating, Blogs, Usenet). Internet Protocols (FTP, HTTP, TCP/IP). Websites, Portals and Search Engines; Online newspapers/channels/magazines. Advantages and threats in Internet Communication.
UNIT-5:
INTRODUCTION TO ADOBE PHOTOSHOP
Introduction to Graphics, Colour models and modes,Graphic file formats and their applications. Adobe Photoshop Interface, Tools and Menus,Working with Layers, Filters, Masking and other tool.