BA-JMC Semester V-

352 Communication Research

Unit-1:
Communication and Research
Meaning of research, pure and applied research, scientific approach to research
Concept and scope of communication research, need and importance
Unit-2:
Problem in communication research
Research problem, criteria for selecting a research problem
Formulation of research problem, Research Design, its types and components
Unit-3:
Synopsis
Its meaning and importance
Concept, variables, hypothesis
Unit-4:
Methods in research
Date Collection and Analysis
Methods of data collection: Historical, experimental, survey, case study, content
analysis, interview and observation
Sampling
Measuring variables, levels of measurement, measure of central tendency, validity
and reliability
Unit-5:
Report Writing
Writing the research report, significance of bibliography, index Appendices,
footnotes

353 Photo Journalism

UNIT-1:
Journalism:
Introduction of Photo Journalism, Concept, Importance, Requirements, Nature, Objectives, Purpose & Functions.
UNIT-2:
News Media Operations
How news media functions?, National media – How it nationalizes the news?, New categories of News, Approaches to Journalism.Press Organizations.
UNIT-3:
News Agency Journalism:
Syndicates Photography – Elements and principles – visual language – meaning – photographer’s jargon; composition of photography-subject and light.
UNIT-4:
Photographic equipment
Cameras – types – formats – lens – their types and functions – film – types and functionsaccessories, Camera and Photo – Shots-focus – shutter – speed – selection of subject – different types of photographs – action – photo editing – procedure – pictures for newspapers and magazines – developing photographers’ manual and computerized photography.
UNIT-5 :
Photographing people
portrait and still, wildlife; environment; sports; landscape; industrial disasters; photography for advertising; conflicts – war – political and social photography. News values for pictures – photo-essays-photo features; qualities essential for photo journalism; picture magazines – color photography; impact of technology, practical’s, field assignments and their evaluation Portrait Photography, Food Photography, Documentary Photography.

354 Media Psychology

Unit-1:-
Meaning & Concept of Media Psychology, Need & Scope of Media Psychology, Media Psychology, Mass Communication & the Social Sciences.
Unit-2:-
Media Audiences, the Audience or Market, Psychology of Audiences Group Influences, Typer of Groups.
Unit-3:-
The ‘Mass’ Audience, Nature of ‘Mass’ Audience, The public & Public opinion, Public opinion, Nature of Public opinion, Mass Media & Public opinion.
Unit-4:-
Public opinion Surveys, opinion polls & Elections, Assessing opinion polls, Mass Media & Politics.
Unit-5:-
Propaganda & Persuasion, Audience Measurement, Audience Surveys, Readership Surveys.

355 Video Production-II

Unit -1:
Video as a medium of communication, the changing nature of video production, Stages and types of production, Functional and practical factors of production, Production planning, Ethics and Video production, Technical and aesthetics factors of video production.
Unit-2:
Sound in the video field production, types of sound, Microphone characteristics, Camera mounted microphones, external microphones, standardized recording procedures, monitoring sound, Equalizing and filtering to improve sound quality, constructing the audio portion of the sound.
Unit-3:
Desktop video production, Digital non linear video editing, three types of non linear editing system, component of non linear editing system, the process of non linear editing.
Unit-4:
Graphic principles, functional and practical factors of graphic, computer base video graphic system. Integrating graphics and effects into a video production.
Unit-5:
Making budget for feature film and television serials, making story board for shot selection and division, scheduling process and practical problems, coordination process among crew members for functioning of video production, Short Film Production Process.