Courtesy : Bachelor of Arts in Journalism and Mass Communication (BA-JMC)

Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as its technologies are used for the dissemination of information, of which journalism and advertising are part. Mass communication differs from other types of communication, such as interpersonal communication and organizational communication, because it focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the attitude, opinion, or emotion of the people receiving the information. # ISO certification in India

Normally, transmission of messages to many recipients at a time is called mass communication. But in a complete sense, mass communication can be understood as the process of extensive circulation of information within regions and across the globe. # ISO certification in India

Through mass communication, information can be transmitted quickly to many people who generally stay far away from the sources of information. Mass communication is practiced multiple mediums, such as radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet. In this modern era, mass communication is being used to disperse information at an accelerated rate, often about politics and other charged topics. There are major connections between the media that is being consumed, via mass communication, and our culture, contributing to polarization and dividing people based on consequential issues. # ISO certification in India

Field of study

In social science, mass communication is a sub-field of communication studies. Mass communication is “the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience.” This implies that the audience of mass communication is mostly made up of different cultures, behavior, and belief systems. Mass communication is commonly associated with media studies. # ISO certification in India

In the United States, the study of mass communication is often associated with the practical applications of journalism, television and radio broadcasting, film, public relations, corporate or advertising. With the diversification of media forms, the study of mass communication has extended to include social media and new media, which have stronger feedback models than traditional media sources.

The history of communication stretches from prehistoric forms of art and writing through modern communication methods such as the Internet. Mass communication began when humans could transmit messages from a single source to multiple receivers. Mass communication has moved from theories such as the hypodermic needle model (or magic bullet theory) through more modern theories such as computer-mediated communication

Types of mass communication

Advertising

Advertising, in relation to mass communication, is marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. Because advertising generally takes place through some form of mass media, such as television, studying the effects and methods of advertising is relevant to the study of mass communication. Advertising is the paid, impersonal, one-way marketing of persuasive information from a sponsor. Through mass communication channels, the sponsor promotes the adoption of products or ideas. Advertisers have full control of the message being sent to their audience. # ISO certification in India

Advertising includes the use of paid, earned, or owned media. Paid media is directly through advertising and various business sponsorship campaigns. Earned media occurs through word of mouth, and online social media posts or trends. Owned media is brand websites and other owned content by the business producing the product. # ISO certification in India

Journalism

Journalism is the production and distribution of reports on events for presentation through the media. The study of journalism involves analyzing the dissemination of information to the public through media outlets such as newspapers, news channels, radio stations, television stations, and, more recently, e-readers and smartphones. # ISO certification in India

Alternative journalism deviates from established or dominant types of media in terms of their content, production, or distribution. Alternative journalism utilizes the same media outlets as mainstream journalism, to advocate the interests of those excluded from the mainstream.

Civic journalism (also known as “public journalism”) is the idea of integrating journalism into the democratic process. The media not only informs the public, but it also works towards engaging citizens and creating public debate.

Citizen journalism is based upon public citizens actively producing news and information. Citizen journalism deals with the distribution of news by the public, often through the Internet. # ISO certification in India

Public relations

Public relations is the strategic communication process of providing information to the public in order to present a specific view of a product or organization. According to Public Relations Society of America, public relations is about influencing and building a relationship between an organization and their publics across various media platforms. Public relations differs from advertising in that it is less obtrusive, and aimed at providing a more comprehensive opinion to a large audience in order to shape public opinion. Unlike advertising, public relations professionals only have control until the message is related to media gatekeepers who decide where to pass the information on to the audience. # ISO certification in India

Social media

Social media, in its modern use, refers to platforms used on both mobile devices and home computers that allow users to interact through the use of words, images, sounds, and video. Social media includes popular sites such as Facebook and Instagram, as well as sites that can aid in business networking such as LinkedIn. The use and importance of social media in communications and public relations has grown drastically throughout the years and is now a staple in advertisements to mass audiences. For many newer companies and businesses geared towards young people social media is a tool for advertising purposes and growing the brand. Social Media provides additional ways to connect and reach out to ones targeted audience.

There are multiple social-networking sites that have the ability to visualize and share ones personal social life. Even though the first social networking sites were created several years ago, the rise of both Myspace and Facebook took over and cancelled out the previous social media sites. As of today, Facebook is one of the most popular social media websites for multiple types of communication. Generally, Facebook is used for communication with relatives and friends along with people who share interests. # ISO certification in India

Social media have introduced new difficulties into relationships. One way this has occurred is through catfishing. The term catfish refers to a person who uses a false online profile on a social media platform. Most commonly, a catfish communicates with another online profile to get them to fall in love with the false persona they created. The MTV reality show Catfish: The TV Show has brought mainstream attention to this issue.^[6] The goal of these episodes is to keep track of people who have fallen in love with someone they interacted with online, but never met in person. As catfishing has become a mainstream term, people have wondered how and why it continues to happen. Nev Schulman, host of the show, has said “I think people will always be looking to fall in love. People will always hope for things to get better. For better, or worse, there will always be people who may or may not look to take advantage of that.” # ISO certification in India

Audio media

Recorded music

Recordings, developed in the 1870s, became the first non-print form of mass communication. The invention of the phonograph by Thomas Edison in the late 19th century, the graphophone by Alexander Graham Bell and Charles Tainter, and the gramophone by The Victor Talking Machine Company were the first competing mass media forms that brought recorded music to the masses. Recording changed again in the 1950s with the invention of the LP (long play) vinyl record, then eight track-tapes, followed by vinyl, and cassettes in 1965. Compact discs (CDs) followed and were seen as the biggest invention in recorded arts since Edison. # ISO certification in India

Radio

Radio is considered the most widely accessible form of mass communication in the world and the medium used to the greatest degree in the United States. Internet radio has now become increasingly more popular, as radio stations are streaming content through their websites and other applications. Music streaming services such as Apple Music and Spotify, have also integrated radio features onto the platform. Spotify Radio is a feature that allows Spotify to continuously create a playlist for its users with tracks and podcast segments based on any artist or playlist they wish.

Convergence

Convergence refers to the coming together of telecommunications as forms of mass communication in a digital media environment. There is no clear definition of Convergence and its effects. However, it can be viewed through three lenses: technological convergence, cultural convergence, and economic convergence. Technological convergence is the action of two or more media companies merging in a digital platform and can lead companies to develop new commodities or become part of new sectors and/or economies. Cultural convergence deals with the blending of different beliefs, values, and traditions between groups of people and may occur through the globalization of content. Sex and the City, an American show set in New York City, was viewed internationally and became popular among female workers in Thailand. A study on the consumption of YouTube, conducted by the Information Technology Department and Sociology Department at Cornell University, concluded that cultural convergence occurs more frequently in advanced cosmopolitan areas. # ISO certification in India

Integrated communication

Integrated Communication refers to the process of bringing together several types of mass communication to function across the mediascape. Usinge “Paid,” “Owned” and “Earned” media (PESO) or “Shared,” “Owned,” “Earned” and “Paid” (SOPE) as its principal framework, the process considers all methods of communication distribution strategically. # ISO certification in India