BBA Semester III-
301 Business Communication
Units-
- Business Communication – Objectives, importance, levels of communication, inter and intra personal communication,
- Types of communication, barriers of communication, effective communication
- Principles of letter writing structure and layout of letters .Circulars letters, job application letters, sales letters, quotations orders and tenders.
- Status enquiries, trade and bank references, bank and insurance correspondence. Correspondence with public authorities and agencies. Preparation of resume.
Text Books:-
- Commercial Correspondence and Office management – R.S.N. Pillai and Bhagavathi.
- Essentials of Business Communication – Rajendra Pal and J.S. Korlahalli – Sultan Chand & Sons Publication.
- Business Communication- KAUL .A. – Prentice Hall of India
- The Keystone of Managerial Effectiveness – Tata Mc-Graw Hill
- Business Communication – Raymond V, Lesikar John D. Pettit Jr. – AITBS
302 Human Resource Management
Units-
- Human Resource Management – Definition, Concept, Objectives, Functions. Systems approach to personnel management – Organization Structure.
- Manpower planning – Job Analysis, Job description, Job specification, Job evaluation. Recruitment and Selection process sources, training and development.
- Wages and salary administration. Incentive and bonus, welfare measures, social security. Performance Appraisal – methods. .
- Trade Union – Industrial Relations – Significant – Causes for poor relations, Remedies. Industrial Disciplinary system – Grievance handling system, Mechinary and procedure.
Text Books:-
- Personnel Management – Flippo, Edwin B.- Tata McGraw Hill
- Human Resources Management and Personnel Management – Aswathappa. K- Tata McGraw Hill
- Human Resources Management- Patnayak Biswajeet –Prentice hall of India
- Human Resources Management- Dessler- Pearson Education
- Human Resource Development & Management : A.M. Sheikh – S. Chand
303 Marketing Management
Units-
- Nature and Scope of Marketing – Role of marketing with Special Reference to India – Concepts of Marketing – Consumer behaviors – Buying motives – Consumer decision making.
- Product – Product Classification – Product Planning and Policies – New Product development – Production modification, product diversification and product elimination – Branding and Packaging – Product life cycle – Product Positioning.
- Pricing – Methods of Price determination – cost oriented pricing. Demand oriented pricing – competitive pricing – New product pricing – product line pricing – Geographical pricing, pricing under different stages of product life cycle. Channel of distribution – channel functions – factor to be considered in channel selection – retailing and whole selling
- Advertising – objectives – Advertising as a process of communication – type of advertising – message selection. Promotion various promotional tools.
Text Books:-
- Marketing Management –Philip Kotler –Pearson Education
- Fundamental of Marketing.- W. J. Stanton -Tata McGRaw Hill
- Marketing Management – Ranjan Saxena – Tata McGRaw Hill
- Marketing Management- Sontaki- kalyani
- Modern Marketing: R.S.N. Pillai & Bagavathi – S. Chand
304 Financial Management
Units-
- Financial Management – definition – nature – history – objectives of the firm (profit maximization vs. Wealth maximization). Functions of finance – organization of the finance function.
- Sources of capital – long term – intermediate term and short term. Capital structure – determination – optimum structure. Cost of capital – simple problems.
- Working capital management – determination of working capital types. Cash budget – managing cash. Management of receivables.
- Capitals budgeting – evaluation methods – simple problems. Dividend decision – factors affecting dividend decision – forms of dividends.
Text Books:-
- Financial Management – Khan and Jain – Tata Mc Graw hills
- Financial Management – I. M. Pandey- Vikas
- Financial Management-S.N. -Maheswari – Sultan Chand
- Fundamentals of Financial Management-J.C.Van Horne – Pearson Education
- Financial Analysis & Financial Management: R.P. Rustagi – Sultan Chand
305 Operational Management
Units-
- Operational Management –definition-scope- importance. Plant location and layout –Factors affecting plant location- Plant layout-Principles and types-technique-building design.
- Plant maintenance-types- merits and demerits-safety engineering-good housekeeping. Product systems-continuous-intermittent-mass flow production-batch and job order.
- Production planning and control-objectives and functions –steps-techniques. Work study. Method study and work measurement.
- Inventory control techniques-ABC analysis –EOQ. Purchasing –importance-proceduresprinciples –evaluations. Material handling- objectives and principles and equipments. Quality control –control charts.
Text Books:-
- Production and operational Management- Dr. D.S. Goel- Pragati Prakashan Publication
- Production and operational Management-Adam. E, Jr & Ebert R- Englewood, Prentice hall
- A Key to production, planning inventory control –Ramesh , M.S. Tata McGraw Hill
- Production, Planning Inventoty Control –Magee, P. Boodman- Tata McGrawHill
- Operation Management & Control – C.B. Gupta – Sultan Chand