BBA Semester III-

301 Business Communication

Units-

  1. Business Communication – Objectives, importance, levels of communication, inter and intra personal communication,
  2. Types of communication, barriers of communication, effective communication
  3. Principles of letter writing structure and layout of letters .Circulars letters, job application letters, sales letters, quotations orders and tenders.
  4. Status enquiries, trade and bank references, bank and insurance correspondence. Correspondence with public authorities and agencies. Preparation of resume.

Text Books:-

  1. Commercial Correspondence and Office management – R.S.N. Pillai and Bhagavathi.
  2. Essentials of Business Communication – Rajendra Pal and J.S. Korlahalli – Sultan Chand & Sons Publication.
  3. Business Communication- KAUL .A. – Prentice Hall of India
  4. The Keystone of Managerial Effectiveness – Tata Mc-Graw Hill
  5. Business Communication – Raymond V, Lesikar John D. Pettit Jr. – AITBS

302 Human Resource Management

Units-

  1. Human Resource Management – Definition, Concept, Objectives, Functions. Systems approach to personnel management – Organization Structure.
  2. Manpower planning – Job Analysis, Job description, Job specification, Job evaluation. Recruitment and Selection process sources, training and development.
  3. Wages and salary administration. Incentive and bonus, welfare measures, social security. Performance Appraisal – methods. .
  4. Trade Union – Industrial Relations – Significant – Causes for poor relations, Remedies. Industrial Disciplinary system – Grievance handling system, Mechinary and procedure.

Text Books:-

  1. Personnel Management – Flippo, Edwin B.- Tata McGraw Hill
  2. Human Resources Management and Personnel Management – Aswathappa. K- Tata McGraw Hill
  3. Human Resources Management- Patnayak Biswajeet –Prentice hall of India
  4. Human Resources Management- Dessler- Pearson Education
  5. Human Resource Development & Management : A.M. Sheikh – S. Chand

303 Marketing Management

Units-

  1. Nature and Scope of Marketing – Role of marketing with Special Reference to India – Concepts of Marketing – Consumer behaviors – Buying motives – Consumer decision making.
  2. Product – Product Classification – Product Planning and Policies – New Product development – Production modification, product diversification and product elimination – Branding and Packaging – Product life cycle – Product Positioning.
  3. Pricing – Methods of Price determination – cost oriented pricing. Demand oriented pricing – competitive pricing – New product pricing – product line pricing – Geographical pricing, pricing under different stages of product life cycle. Channel of distribution – channel functions – factor to be considered in channel selection – retailing and whole selling
  4. Advertising – objectives – Advertising as a process of communication – type of advertising – message selection. Promotion various promotional tools.

Text Books:-

  1. Marketing Management –Philip Kotler –Pearson Education
  2. Fundamental of Marketing.- W. J. Stanton -Tata McGRaw Hill
  3. Marketing Management – Ranjan Saxena – Tata McGRaw Hill
  4. Marketing Management- Sontaki- kalyani
  5. Modern Marketing: R.S.N. Pillai & Bagavathi – S. Chand

304 Financial Management

Units-

  1. Financial Management – definition – nature – history – objectives of the firm (profit maximization vs. Wealth maximization). Functions of finance – organization of the finance function.
  2. Sources of capital – long term – intermediate term and short term. Capital structure – determination – optimum structure. Cost of capital – simple problems.
  3. Working capital management – determination of working capital types. Cash budget – managing cash. Management of receivables.
  4. Capitals budgeting – evaluation methods – simple problems. Dividend decision – factors affecting dividend decision – forms of dividends.

Text Books:-

  1. Financial Management – Khan and Jain – Tata Mc Graw hills
  2. Financial Management – I. M. Pandey- Vikas
  3. Financial Management-S.N. -Maheswari – Sultan Chand
  4. Fundamentals of Financial Management-J.C.Van Horne – Pearson Education
  5. Financial Analysis & Financial Management: R.P. Rustagi – Sultan Chand

305 Operational Management

Units-

  1. Operational Management –definition-scope- importance. Plant location and layout –Factors affecting plant location- Plant layout-Principles and types-technique-building design.
  2. Plant maintenance-types- merits and demerits-safety engineering-good housekeeping. Product systems-continuous-intermittent-mass flow production-batch and job order.
  3. Production planning and control-objectives and functions –steps-techniques. Work study. Method study and work measurement.
  4. Inventory control techniques-ABC analysis –EOQ. Purchasing –importance-proceduresprinciples –evaluations. Material handling- objectives and principles and equipments. Quality control –control charts.

Text Books:-

  1. Production and operational Management- Dr. D.S. Goel- Pragati Prakashan Publication
  2. Production and operational Management-Adam. E, Jr & Ebert R- Englewood, Prentice hall
  3. A Key to production, planning inventory control –Ramesh , M.S. Tata McGraw Hill
  4. Production, Planning Inventoty Control –Magee, P. Boodman- Tata McGrawHill
  5. Operation Management & Control – C.B. Gupta – Sultan Chand