BBA Semester VI-

601 Management Information System

Units-

  1. Definition of Management Information System- Its Elements, Objectives, Structure; Making MIS Efficient and Effective, Limitation of MIS.
  2. System Concepts; System Concepts in Business; Information system as a system.
  3. Information System Planning Strategies and method Business System Planning (BSP), Critical Success Factors (CSF) Ends/ Means (E/M) Analysis. Definition of Information System: Management levels as a Framework for Information systems;
  4. System Development Life Cycle; Problem Definition, Feasibility study, system analysis.

Text Books:-

  1. Information system for modern management-Mardick & Ross-Prentice Hall
  2. Principles of Management-Scot, George M –McGraw Hill
  3. Management information System-Kanter-Prentice Hall of India
  4. Management information System-Chacko GK-Newwork,- Petrocele
  5. Management Information System – Effey Oz – Thomson Course Technology

602 Business Policy and Strategic Management

Units-

  1. Overview of Strategic Management – Nature of Strategic Management – Business Policy and Strategic Management – Strategic Management Model – Business Ethics and Strategic Management.
  2. Business Vision, Mission, Objectives – Characteristics of Mission Statement Types of Strategies – Integration strategies – Intensive strategies – Diversification strategies – Defensive strategies – Michael Porter Generic Competitive strategies.
  3. Strategic formulation: Environmental Analysis – External and industry analysis – Internal analysis – Strategic analysis and Strategic choice – SWOT Analysis, BCG Matrix and Stoplight Matrix.
  4. Strategic Implementation: The process of strategy implementation, resource allocation – Strategy and structure –Supportive culture – Implementing strategies in functional areas, Strategic evaluation and control.

Text Books:-

  1. Kazmi, Azhar, Business Policy and Strategic Management-Tata McGrawhill, New Delhi
  2. Upendra Kachru: Strategic Management Concepts and Cases, Excel Publications.
  3. Ansoff H. Igor, Implanting Strategic Management, Englewood Cliffs, New Jersey, Prentice Hall of India.
  4. Glueck, William F. Strategic Management and Business Policy, New York McGraw Hill.
  5. Strategic Management Concept & Cases – Thomson & Strickland – Tata McGraw Hill

603 International Marketing

Units-

  1. World Market Environment: Economic Environment; Political Environment; Social and Cultural Environment.
  2. Nature of International Marketing; Strategy Alternatives for Global Market Entry and Expansion.
  3. Forces of Globalization: Regional Economic Groupings; WTO; Foreign Investment.
  4. India’s Import and Export Policy; Preliminary Knowledge about exporting.

Text Books:-

  1. Rathor B.S, Export Marketing
  2. Keegan, Warren J, Multinational Marketing Management
  3. Porter, Michael E, The Competitive Advantage of Nations, New York, The Free Press, 1990
  4. Ohmae, Kenichi, Triad Power, New York, The Free Press, 1985
  5. R.L. Varshney & Bhattacharya – International Marketing Management – Sultan Chand & Sons

M1- Customer Relations Management

Units-

  1. Conceptual frame work of Customer Relationship and its Management. Evaluation customer Relationship Marketing, Types of CRM – Win Back, Prospecting, Loyalty, Cross Sell and Up Sell, Significance and Importance of CRM in Modern Business Environment.
  2. Introduction CRM- Planning, Stagey for CRM, Process of segmentation, Choice of Technology, Choice of organizational Structure For CRM, Understanding Market Intelligent Enterprises.
  3. Implementation of CRM: Business oriented solutions, Project Management, Channel Management, CRM in Services, CRM in Financial Services, Use of E- Commerce in CRM, CEM and Data Mining, Information required for Effective CRM.
  4. Concept of Loyalty at CRM: Definition of Loyalty, Customer Loyalty and Customer decency, Process of Developing Customer Loyalty. Status of CRM in India.

Text Books:-

  1. Customer driven Project Management – Brakley- Tata McGraw Hill
  2. Marketing Management –Philip Kotler –Pearson Education
  3. Fundamental of Marketing.- W. J. Stanton
  4. Marketing Management – Ranjan Saxena – Tata McGRaw Hill
  5. Customer Relationship Management – Venkata Ramana G. Somayagulu – Excel Book

M2 – Marketing Communication and Advertising

Units-

  1. Communication process- Nature of Communication process and its Different elements, Obstacles in Communication Process, Role of Communication Process, Role of Communication Process in perception, Learning in and Attitude change , Communication Process in marketing –importance and Applications of Communication Process in Marketing, Different Elements of Promotional mix and communication process Relevant to them, Communication Process in Corporate Image Building, Advertising and Consumer Psychology.
  2. Advertising- Definition, Objectives, Functions, Classifications of Advertising, Advertising as a tool of Communication, Social and Economic aspects of Advertising, Advertising Department and agencies.
  3. Setting advertising objectives , DAGMAR Approach, Continuous Advertising Planning programe, Message and Copy, Message Strategy and Message Design, Elements of Advertisement, Copy Developing Effective Advertising, Copy Creativity and Visualization in Advertising.
  4. Media Planning: Role of Media in Advertising, Comparative study of Different Advertising Media, Media choice, Allocation of Budget for Advertising, Approaches and Procedure for determining the size of the Budget. Social and Economic Aspect of advertising Productivity of Advertising, Its contribution to Economic Development and standard of Living , Ethics and advertising.

Text Books:-

  1. Marketing Salesmanship and Advertising-M.S. Ramaswamy-Sterling Publisher Pvt. Ltd
  2. Advertising sale and Promotion Management -S.A. Chunawalla- Himalaya Publising House
  3. Advertising Management –Aaker & Mayer – Prentice Hall of India
  4. Text book of salesmanship-Russel, Beach and Buskirk-Tata Mcgraw Hill
  5. Advertising & Promotion – George E. Belch & Michael E Belch – Tata McGraw Hill

M3 – Retail Management

Units-

  1. Introduction to retailing, the changing retailing environment, economic significance of retailing, opportunity in retailing, retailing characteristics, types of retailing, theories of retailing Evolution.
  2. Marketing and Finance: Customer buying behavior, buying process, segmenting, retailing strategy, Competitive Advantages, Strategic retail planning process, Implementation CRM in Retail, Measures of financial performance, performance and productivity Measures.
  3. HR and Organization: Types of location. Site selection, treading areas, Choosing retail location, Estimating demand, HR Challenges in retailing, employee management. Organizational design of a small retail.
  4. Merchandise management: Merchandise planning, merchandise planning, merchandise decisions, Forecasting-merchandise types, retail inventory method, branding strategy. Ethical and legal issues in purchasing merchandise Store Management: pricing strategies, Price adjustment, Retail Promotion Mix Objective, Responsibilities of store Managers, store layout and design, presentation.

Text Books:-

  1. Retailing Management –levy & Weitz- Tata McGraw hill
  2. Retailing Management –Swapna Pradan- Tata Mcgraw Hill
  3. Raitailinl Management –Gibson G Vedamani- Jaico books
  4. Retail marketing management.-David Gilbert-Pearson Education
  5. Retailing Environment & Operations – Andrew J. Newman & Peter Cullen – Thomson Learner

H1 – Industrial Relation

Units-

  1. Meaning , Scope and Importance of Industrial relations: Major participants in Industrial Relations: Role of State ; Characteristics of Industrial Relation System in India
  2. Trade Union movement in India- Growth, problems, recent trends and future of Trade Union in India.
  3. Trade Union in India-concept, objective, structure and functions. Trade Unions Act,1926, Major Problem and Issues, Employers Organizations in India.
  4. Workers Participation in Management- Meaning and Objectives of WPM and Factors influencing WPM.WPM in India an Overview. Industrial Disputes- Nature and Causes, Machinery Provided for Investigation, Prevention and settlement of Industrial Disputes. Industrial Disputes Act, 1947 Review and Appraisal.

Text Books:-

  1. Aspects and legal frame work of Industrial Relation-Sharma AM-Himalaya Publisher
  2. Dynamics of Industrial Relation –Memoria and Memoria and Gankar-Himalaya Publisher
  3. Industrial Relation –Monappa Arun- Tata Mcgraw Hill
  4. Personnel Management and Industrial Relation-PC Tripathi-Sultan Chand and Sons
  5. Industrial Relation in India – Ratana Sen – Mc Millan

H2 – Training and Development

Units-

  1. Importance of training, Education, Training- Employment-Development Cycle, System approach to Training
  2. Psychology of learning and learned motivation, assessment of training needs
  3. Setting training objectives, training method and aids, design of training, programmes, training and trainers.
  4. Training for special groups, executives development programmes, career planning. Evaluation of Training, training and organization.

Text Books:-

  1. Training for Development – Rolf P Lynton- Sages Publication
  2. Studying your work force- Applied research Method and Tools for Training and Development practitioners – Allan Caudy – Sages Publication
  3. The Future of Employment Relation -P. B. Beaumont- Sages Publication
  4. Management Training in Organisation – Dayal- Prentice Hall of India
  5. Human Resource Management – Bishwajit Panayak – Prentice Hall of India

H3 – Social security and Labour welfare

Units-

  1. Social security- Concept and Philosophy ,Abolition of Bonded and Child Labour, Government Policy for Social Security and Social Insurance, ILO, Its Role, Functioning and Contributions.
  2. Works men’s Compensation Act, 192 Minimum wages Act
  3. Employee’s State Insurance Act, 1848
  4. Payment of Gratuity Act, 1972, Payment of Bonus Act

Text Books:-

  1. Mullick – Labour laws
  2. Memoria, CB and Memoria S-Industrial labour, social security and Industrial Peace in India
  3. Sinha, GP- Industrial Relationsand Labour legislation in India
  4. Zahiruddin – Labour Welfare laws
  5. Human Resource Management – V.S.P. Rao – Excel Book

F1 – Banking and insurance

Units-

  1. Banks and banking system, evolution of banking system, definition of banking, types of banks, Reserve Bank Of India, introduction to Indian Financial and an over view of Indian banking System.
  2. Financial institutions and Financial Instruments; Equity Market, Financial services, depository Institutions. non-depository institutions, money market instruments, international financial instruments
  3. Corporate banking, retail banking, investment banking, venture capital
  4. Insurance: Definition, nature, evolution, role and importance of insurance, insurance contract, life insurance contract, annuities, selection of risk, calculation of premium. Reserve investments of funds surrender value progress of life insurance.

Text Books:-

  1. Banking Policy in India – D.N. Ghosh – (Allied Publishers)
  2. Money, banking, Trade and Finance – Sundharam K.P.M.- Sultan Chand and Sons
  3. Insurance and Risk management –Dr. P. Gupta-Himalaya Publication
  4. Insurance Principles and Practice- T.T. Sethi-S. Chand and Co.
  5. Banking Theory & Practice – Shekhar – Vikash Publication

F2 – Financial Institutions and Markets

Units-

  1. Financial system – Introduction, components, structure, features of Indian Financial system, deficiencies and recent development
  2. Financial Markets- Concepts, nature, features, functions, structure types, role of financial markets in Economics development
  3. Major Indian Financial Institution – IDBI, IFCI, ICICI, IRCI, SG’s- management working operations and performance and recent development.
  4. Investment bankers – UTI, LIC, GIC and Mutual funds and their role, investment policy performance and recent development. Non- banking financial institution – objectives, functioning, regulation and recent Development.

Text Books:-

  1. A Manual of Merchant Banking –JC Verma-Bharat Publishers
  2. Indian Financial System-MY Khan-Tata McGraw Hill
  3. Financial Institutions Market and management –Edminister RO-Tata McGraw Hill
  4. Financial Institution and Markets – Meir Khon-Tata McGraw Hill
  5. Financial Institution and Markets – L.M. Bhole – Tata McGraw Hill

F3 – Corporate Tax Planning and Tax management

Units-

  1. Law of relating to Income Tax, Principles Underlying certain Concepts as regards to Determination of Taxable Income. Concept and Definition of Income, Receipts which are not Income, Exemption from Charge of Income Tax, Capital and Revenue Gains and Expenditures.
  2. Provision of Income and Tax Law relating to Various heads of Income with Special Emphasis on profits and Gain from Business and Profession, Capital gains, Income from other sources, Deduction, Technique of calculating of Income Tax.
  3. Concept of Tax Planning, Tax Planning with reference to setting up of new Business locational aspects, nature of business, planning for tax holiday benefits. Tax planning with reference to Specific Management Decisions, Tax Planning with reference to Financial management Decisions, Tax planning and Cash Management.
  4. Tax planning with reference to Non- Resident Company Assesses tax planning with reference to corporate reorganization that is Amalgamation, Meger, Demerge and Slump Sale. Problem of Tax Planning, Administration, legislative and Organizational Problems.

Text Books:-

  1. Income tax law- Taxmans Publication
  2. Income tax law & Practice-Gane & Naranga –Kalayni Publication
  3. Yearly Finance Bill
  4. Bare Act.
  5. Corporate Tax & Planning – Subhash Lakhotia – Vision Book