Key concepts and models of consumer behavior

Key concepts and models of consumer behavior- Understanding consumer behavior involves exploring how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. Here are some…

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Methods of marketing research

Methods of marketing research- Marketing research employs various methods to gather and analyze information about markets, customers, competitors, and the effectiveness of marketing strategies. Here are some common methods used…

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Overview of service sector and hospitality

Overview of service sector and hospitality- The service sector, also known as the tertiary sector, encompasses a wide range of activities that provide intangible goods and services to consumers and…

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