UNIT‐I

Key concepts and models of consumer behavior

Key concepts and models of consumer behavior- Understanding consumer behavior involves exploring how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. Here are some…

Continue ReadingKey concepts and models of consumer behavior

Methods of marketing research

Methods of marketing research- Marketing research employs various methods to gather and analyze information about markets, customers, competitors, and the effectiveness of marketing strategies. Here are some common methods used…

Continue ReadingMethods of marketing research

Overview of service sector and hospitality

Overview of service sector and hospitality- The service sector, also known as the tertiary sector, encompasses a wide range of activities that provide intangible goods and services to consumers and…

Continue ReadingOverview of service sector and hospitality