UNIT‐III
Product differentiation in hotel and catering industry- Product differentiation in the hotel and catering industry involves creating unique attributes or characteristics in products or services that set them apart from…
Product life cycle- The product life cycle is a business concept that describes the stages a product goes through from its introduction to the market to its eventual decline and…
Overview of a marketing plan- A marketing plan is a comprehensive document that outlines a company's marketing strategy for a specific period, usually a year. It serves as a roadmap…
New product development‐brand names- Developing a brand name for a new product is a crucial step in product development, as the brand name significantly influences consumer perception, recognition, and loyalty.…
Service and Image- "Service and Image" can be interpreted in various contexts, depending on the field or situation. Here’s a breakdown of how each term might be understood individually and…
The hotel product and its components of physical aspects- The hotel product typically refers to the combination of elements and services that hotels offer to their guests. These components can…
Definition of product and service- Sure, here are straightforward definitions of both "product" and "service": Product: A product is a tangible item that is manufactured or produced through a process…
Product- Products can be categorized in various ways based on different criteria. Here are some common types of product classifications: Consumer Products: These are products purchased by individuals for personal…
Introduction to the marketing mix- The marketing mix is a foundational concept in marketing that outlines the key elements that businesses use to promote their products and services. It consists…