Value and Life style
Value and Life style- The concepts of "value" and "lifestyle" are fundamental aspects of human existence, often intertwined yet distinct in meaning. Value typically refers to the principles, beliefs, or…
UNIT‐I
Target markets
Target markets- Target markets refer to specific groups of consumers or businesses that a company aims to reach with its products or services. Identifying target markets is crucial for businesses…
Market segmentation potential
Market segmentation potential- Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics. Here are some…
Key concepts and models of consumer behavior
Key concepts and models of consumer behavior- Understanding consumer behavior involves exploring how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. Here are some…
Sources of information
Sources of information- There are numerous sources of information available today, catering to various types of knowledge and interests. Here are some common categories and examples: Print Media: Books: Both…
Methods of marketing research
Methods of marketing research- Marketing research employs various methods to gather and analyze information about markets, customers, competitors, and the effectiveness of marketing strategies. Here are some common methods used…
The marketing concept
The marketing concept- The marketing concept is a business philosophy that focuses on identifying and fulfilling the needs and wants of customers to achieve organizational goals. It revolves around the…
Definition of marketing
Definition of marketing- Marketing can be defined in various ways depending on the perspective and context. Here are several types of definitions of marketing: Functional Definition: Focuses on the specific…
The hotel and catering industry
The hotel and catering industry- The hotel and catering industry is a vast sector that encompasses a range of services related to accommodation, food, and hospitality. Here's a breakdown of…
Overview of service sector and hospitality
Overview of service sector and hospitality- The service sector, also known as the tertiary sector, encompasses a wide range of activities that provide intangible goods and services to consumers and…