UNIT‐II
Differentiation and segmentation- Differentiation and segmentation are two key concepts in marketing and business strategy, often used to effectively target and serve customers in competitive markets. 1. Differentiation: Differentiation refers…
Formulation of policies and plansdevelopment of strategies- Formulating policies, plans, and developing strategies are critical aspects of organizational management and governance. Here’s a breakdown of each: Formulating Policies: Definition: Policies…
Determining constraints- Constraints are conditions or limitations that restrict the design or implementation of a solution. In various fields like engineering, software development, and project management, identifying constraints is crucial…
Forecasting Planning marketing strategy- Forecasting and planning a marketing strategy involves several steps to ensure that the strategy is well-informed, data-driven, and capable of achieving the desired business objectives. Below…
Objectives Planning marketing strategy- Planning a marketing strategy involves several key objectives that help define and achieve your business goals effectively. Here's a structured approach to planning your marketing strategy…
Planning marketing strategy- Creating a comprehensive marketing strategy involves several key steps to ensure that your efforts are targeted, effective, and measurable. Here is a structured approach to planning a…