UNIT‐V
The role of promotion‐promotion mix in terms of advertising/selling/sales promotion/direct mails/sponsorship/merchandising/public relations/publicity‐ communication problems‐budgeting and promotion mix- The promotion mix is a crucial component of the marketing strategy, encompassing various…
Promotional activities- Promotional activities are strategies and tactics used by businesses and organizations to communicate with their target audience and persuade them to purchase products or services. These activities are…
Current trands in hotel and catering industry- As of early 2024, several trends are shaping the hotel and catering industry: Technology Integration: Hotels are increasingly adopting technology to enhance guest…
Location of services- Services can be categorized based on their location in various ways: Physical Locations: These are services that require a physical presence, such as: Retail stores Restaurants and…
Channel functions and flow organization patterns in hospitality marketing channels- In hospitality marketing channels, the functions and flow organization patterns play crucial roles in ensuring effective distribution and communication with…
Scope of distribution- The scope of distribution refers to the extent or range within which a product, service, or information is made available to its intended audience or users. It…
Distribution- "Distribution" can refer to several concepts depending on the context: Statistical Distribution: In statistics, a distribution refers to the pattern of values that a variable takes within a dataset.…