UNIT‐V

The role of promotion‐promotion mix in terms of advertising/selling/salespromotion/direct mails/sponsorship/merchandising/public relations/publicity‐communication problems‐budgeting and promotion mix

The role of promotion‐promotion mix in terms of advertising/selling/sales promotion/direct mails/sponsorship/merchandising/public relations/publicity‐ communication problems‐budgeting and promotion mix- The promotion mix is a crucial component of the marketing strategy, encompassing various…

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Promotional activities

Promotional activities- Promotional activities are strategies and tactics used by businesses and organizations to communicate with their target audience and persuade them to purchase products or services. These activities are…

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Current trands in hotel and catering industry

Current trands in hotel and catering industry- As of early 2024, several trends are shaping the hotel and catering industry: Technology Integration: Hotels are increasingly adopting technology to enhance guest…

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Channel functions and flow organization patterns in hospitality marketing channels

Channel functions and flow organization patterns in hospitality marketing channels- In hospitality marketing channels, the functions and flow organization patterns play crucial roles in ensuring effective distribution and communication with…

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