Hotel marketing
Hotel marketing- Hotel marketing encompasses a wide range of strategies and tactics aimed at attracting guests, increasing bookings, and enhancing the overall reputation of a hotel. Here are some key…
UNIT‐IV
Tourist transport travel trade
Tourist transport travel trade- The tourist transport and travel trade industry encompasses various modes of transportation and services that cater to the needs of tourists. It is a critical component…
Demand for travel
Demand for travel- The demand for travel is influenced by a variety of factors that include economic conditions, geopolitical stability, technological advancements, cultural and social trends, and environmental concerns. Here's…
Factors obstructing travel trade
Factors obstructing travel trade- Several factors can obstruct the travel trade industry, including: Political Instability and Conflict: Political unrest, civil wars, or terrorism in a region can deter tourists and…
Tourism product
Tourism product- A "tourism product" refers to any service or experience that is marketed and sold to travelers, typically for leisure purposes. It encompasses everything that a tourist consumes during…
The marketing policy
The marketing policy- Marketing policy refers to a set of guidelines and principles that guide an organization's marketing activities and decisions. It outlines how the organization will promote its products…
Advertising and sales promotion
Advertising and sales promotion- Advertising and sales promotion are both crucial components of marketing strategies aimed at increasing sales and enhancing brand awareness. Here’s a breakdown of each: Advertising: Advertising…
Marketing and tourism policy
Marketing and tourism policy- Marketing and tourism policy are crucial aspects of promoting destinations and managing the tourism industry. Here’s a breakdown of key considerations and strategies: Destination Branding: Developing…
Tourism Marketing policy
Tourism Marketing policy- Tourism marketing policy refers to the strategies and guidelines set by governments or tourism boards to promote and enhance tourism in a particular region or country. These…