The marketing concept
The marketing concept- The marketing concept is a business philosophy that focuses on identifying and fulfilling the needs and wants of customers to achieve organizational goals. It revolves around the…
The marketing concept- The marketing concept is a business philosophy that focuses on identifying and fulfilling the needs and wants of customers to achieve organizational goals. It revolves around the…
Definition of marketing- Marketing can be defined in various ways depending on the perspective and context. Here are several types of definitions of marketing: Functional Definition: Focuses on the specific…
The hotel and catering industry- The hotel and catering industry is a vast sector that encompasses a range of services related to accommodation, food, and hospitality. Here's a breakdown of…
Overview of service sector and hospitality- The service sector, also known as the tertiary sector, encompasses a wide range of activities that provide intangible goods and services to consumers and…
Fundamentals of marketing- Marketing is the process of promoting, selling, and distributing a product or service. It involves understanding the needs and desires of customers and creating strategies to meet…
FOOD AND BEVERAGE MANAGEMENT- Food and beverage management involves overseeing the operations of establishments that serve food and drinks to customers. This field encompasses various responsibilities, including menu planning, food…
Classification of travelers- Travelers can be classified into various categories based on different criteria. Here are some common classifications of travelers: By Purpose of Travel: Tourists: Travel for leisure, sightseeing,…
Characterisation of travel market- Characterizing the travel market involves understanding its various dimensions and components. Here are some key aspects to consider: Segments of Travelers: Travelers can be segmented based…
Tourist market- The tourist market generally refers to the sector of the economy focused on catering to travelers and visitors. It encompasses a wide range of businesses and services that…
Price of product- Prices of products can generally be categorized into a few types: List Price: This is the price set by the manufacturer or retailer as the suggested retail…