Courtesy:Diploma in Journalism and Mass Communication (D-JMC)

Interactive media

Video games

Video game genres are a classification assigned to a video game based on its game play rather than a visual or storytelling differences. A video game genre is defined by a set of game play challenges and are classified independently of when and where the game takes place. # ISO certification in India

Ethics in interactive media

Interactive media is a form of communication technique that refers to services on digital computer-based systems. This requires two or more parties who respond to each other through text, moving images, animation, video, audio, and video games. The ethics in interactive media mainly focus on the violence of video games, advertising being influenced in different ways and behavioral targeting.# ISO certification in India

The violence of video games relates to ethics in interactive media because it brings on aggressive attitude and behavior that impacts the social lives of the people playing these video games. Furthermore, behavioral targeting ties into the ethics of interactive media because these websites and apps on our phones contain personal information which allow the owners or the ones running the companies to receive it and use them for themselves. Interactive media influences advertising because by society using social media or any websites, we are able to see that there’s advertising in everything we view especially when your scrolling through Instagram or those pop up ads that come up on your screen reading an article on your computer.# ISO certification in India

E-books

eBooks have changed how people read. People are able to download books onto their devices. This allows consumers to track what they read, to annotate, and to search for definitions of words on the internet. With e-books in education, the increased demand for mobile access to course materials and eBooks for students corresponds with the increased number of smartphones. E- readers such as the Amazon Kindle have advanced over the years. Since its launch in 2007, the Kindle has expanded its memory from 4 GB to 8 GB. In addition, the Kindle has added accessories including games, movies, and music.# ISO certification in India

Majority theories

Communication researchers have identified several major theories associated with the study of mass communication. Communication theory addresses the processes and mechanisms that allow communication to take place.

• Cultivation theory, developed by George Gerbner and Marshall McLuhan, discusses the long-term effects of watching television, and hypothesizes that the more television an individual consumes, the more likely that person is to believe the real world is similar to what they have seen on television. Cultivation is closely related to the idea of the mean world syndrome, which asserts people who watch the news frequently are more likely to believe the world is a ‘mean’ place
• Contingency theory informs organizations how to communicate ethically with their publics, especially during crisis.
• Agenda setting theory centers around the idea that media outlets tell the public “not what to think, but what to think about.” Agenda setting hypothesizes that media have the power to influence the public discourse, and tell people what are important issues facing society.
• The spiral of silence, developed by Elisabeth Noelle-Neumann, hypothesizes that people are more likely to reveal their opinion in public if they believe that they are of the majority opinion, for fear that revealing an unpopular opinion would subject them to being a social outcast. This theory is relevant to mass communication because it hypothesizes that mass media have the power to shape people’s opinions, as well as relay the opinion that is believed to be the majority opinion.
• Media ecology hypothesizes that individuals are shaped by their interaction with media, and that communication and media profoundly affect how individuals view and interact with their environment..# ISO certification in India
• Semiotics considers language to be a system. A system that has many different individual parts, these parts are called signs (words, images, gestures, and situations). The system of language changes over time, but what semiotics does is it analyses a system at a certain place in time.

Issues and complications

Mass communication had evolved into something that has gone down an unforeseen path where it has become something extremely complicated and has major unintentional repercussions on people. Theorist such as Neil Postman, George Gerbner and authors such as Nicholas Carr have all written extensive pieces on how the overindulged and reliant have become consumed by mass communication and the mediums it utilizes. Upon this reliance there are many complications and issues that have seeped into an increasingly technical and connected society.  .# ISO certification in India

Attention span

As the multitude of mass communication outlets increases daily the availability of very niche and broad outlets have also increased. This availability and countless opinions being accessed can lead to a skimming activity where authors such as Nicholas Carr have noticed that they have a shorter attention span and are more prone to only skimming an outlet rather than being attentive. This habit is very common as the multitude of sources permit us to only take things at face value. Mass communication began as a term covering radio, print, and television but it was coined before the creation of the Internet, or the “Universal Medium”. The Internet has taken all the risks and complications of the three aforementioned mediums and has incorporated and built further upon them. The ability to have infinite sources of information has created a Peek-A-Boo World effect where the constant flow and availability of information makes certain events be very popular but quickly fizzle out..# ISO certification in India

Mean world syndrome

This method of perception was coined by the communications scholar George Gerbner and is associated with the impact of mass communication on one’s thoughts of the world they live in. It was characterized to explain how people who are constantly subjected to the evils of the world, now made readily available through mass communication, have the sentiment that the world is only evil. Gerbner specifies that context of the violence within a story is also important, it is not the quantity that is the issue, but rather it matters more about how it adds up to tell said story. This conditioning can provoke a reaction of displeasure with the world as it can alter world views and represents the power and darker side of mass communication. The ability to have any form of information to reach anybody around the world in minutes through the internet has only amplified this lens.  .# ISO certification in India

Mass communications and health of public

Mass communication is necessary for improving awareness and education surrounding public health issues. Amidst the COVID-19 pandemic, mass communication has been crucial for educating the general public about precautionary measures needed to combat the spread of illness. Mass communication methods surrounding the establishment of effective public health programs include news stories, paid media, and social and digital media..# ISO certification in India

Components for an effective communications campaign, as per the CDC’s requirements include specific individualized training, guidance, and technical assistance. Included in those is a development of a plan for communication, analysis and awareness of key audiences, the development and preliminary testing of messages and materials, selecting communication channels: print, broadcast, or digital, and communication categories: earned, paid, social or digital media. Along with providing training for the spokesperson, and conducting audience research..# ISO certification in India