M.Com SEMESTER II-

MCO 05 MARKETING MANAGEMENT

Block 01: Nature and Scope of Marketing
Unit 01: Introduction to Marketing
Unit 02: Marketing Environment
Unit 03: Marketing Mix and Market Segmentation
Unit 04: Consumer Behaviour and Decision Making

Block 02: Product and Pricing Decisions
Unit 05: Concept and Classification of Products
Unit 06: Packaging, Labelling and Branding
Unit 07: Factors affecting price determination
Unit 08: Pricing policies and strategies

Block 03: Distribution Decisions
Unit 09: Meaning, function and Types of distribution
Unit 10: Channel Management Decision
Unit 11: Retailing and Wholeselling
Unit 12: Physical Distribution Decisions

Block 04: Promotion Decisions
Unit 13: Concept and Elements of Promotion Mix
Unit 14: Advertising and Personal selling
Unit 15: Sales Promotion, Publicity and Public Relation
Unit 16: Marketing Research

MCO 06 FINANCIAL MANAGEMENT

Block 01: Introduction to Financial Management
Unit 01: Nature and Scope of Financial Management
Unit 02: Techniques of Time Value of Money
Unit 03: Measurement of Risk and Returns
Unit 04: Valuation of Securities

Block 02: Capital Budgeting and Capital Structure
Unit 05: Nature and Methods of Capital Budgeting
Unit 06: Investment Evaluation Criteria
Unit 07: Capital Structure – I (Theories of Capital Structure)
Unit 08: Capital Structure – II (Capital Structure in Practice)

Block 03: Dividend Decisions
Unit 09: Dividend Decisions: An Overview
Unit 10: Theories of Dividend – I (Walter’s Model, Gordon’s Model)
Unit 11: Theories of Dividend – II (MM Hypothesis)
Unit 12: Application of Dividend Policies

Block 04: Working Capital Management
Unit 13: Estimation of Working Capital Requirement
Unit 14: Management of Cash
Unit 15: Management of Receivables
Unit 16: Management of Inventory

MCO 07 INDIAN FINANCIAL SYSTEM

Block 01: Background of Financial System
Unit 01: Indian Financial System: An Overview
Unit 02: Function and Structure of Financial System in India
Unit 03: Primary Market Organization
Unit 04: Secondary Market Organization

Block 02: Financial Intermediaries
Unit 05: Nature, Type and Role of NBFCs
Unit 06: Investment Planning in Mutual Fund
Unit 07: Principles and Types of Insurance
Unit 08: Credit Control and Role of Banks

Block 03: Financial Instruments
Unit 09: Concept of Capital Market Instruments
Unit 10: Money Market Instruments
Unit 11: Financial Derivatives
Unit 12: Bonds, Gold and Exchange Traded Fund

Block 04: Private Foreign Investment
Unit 13: Types and Importance of FDI
Unit 14: Relationship between FII and FPI
Unit 15: Other form of investment (ECB, foreign currency exchange bond, etc.)
Unit 16: Regulatory bodies in financial market

MCO 08 ENTREPRENEURSHIP DEVELOPMENT

Block 01: Introduction to Entrepreneurship
Unit 01: Concepts and Overview of Entrepreneurship
Unit 02: Evolution and Growth of Entrepreneurship in India
Unit 03: Role of Entrepreneurship in Economic Development
Unit 04: Framework of Entrepreneurship Theories

Block 02: Dimensions of Entrepreneurship
Unit 05: Entrepreneurial Culture and Society
Unit 06: Social Entrepreneurship
Unit 07: Rural, Women and Tribal Entrepreneurship
Unit 08: Emerging Trends and Models of Corporate Entrepreneurship

Block 03: Development of Entrepreneurial Skills
Unit 09: Entrepreneurial Characteristics and Skills
Unit 10: Idea Generation and Business Transformation
Unit 11: Business Process Re-engineering
Unit 12: Creativity and Problem Solving

Block 04: Support Systems for Entrepreneurs
Unit 13: Sources of Finance and Capital
Unit 14: Institutional and Policy Support
Unit 15: Technological Support System
Unit 16: Product and Marketing Support for Entrepreneurs