MA-JMC SEMESTER I-

4101 INTRODUCTION TO MASS COMMUNICATION

Module I: Introduction to Communication
Process and elements of communications
Levels of communication: individual, group, organizational, mass communication, international and intercultural
Barriers to effective communication
Future of communication studies
Brief introduction to main communication models: wartime to postwar period
Three traditions in communication research: Users and gratification, lifestyle, and reception analysis
Forms and Functions of communication

Module II: Traditional Media
Introduction to traditional media
Oral Tradition of story-telling since early civilization
Influence of TM on all forms of mass communication in India
Types: street theatre, puppetry, music, dance, folk and tribal art, local fairs
Elements and case studies of each form
Strengths and limitations
Relationship with the society
Present Scenario
Tool for political, social, economic, and health awareness

Module III: Introduction to Mass Communication
Definition and forms of mass communication
History of Western mass media
Four eras in mass communication theories
Era of mass society theory (1850-1940)
Era of scientific perspective on mass media (1940-1950)
Era of limited effects (1950-60s)
Era of cultural criticism (1960s-1980s)
Ongoing Debates
Growth of mass media in India

Text & References:

1. Rosengren Erik Karl (2000) Communication: An Introduction, Sage Publications: London.
2. Kumar Keval J (2007) (3rd edn), Mass Communication in India, Jaico Publications: Delhi.
3. Stone Gerald, Singletray, Michael & Richmond P. Virgina (2003) Clarifying Communication Theories: a Hands-On Approach, Surjeet Publications: Delhi
4. Baran J Stanley & Davis K Dennis(2002) (2nd edn) Mass Communication Theory: Foundations, Ferment, and Future, Thomason Asia Pte Ltd: Singapore
5. Dr. Andal N. (2005) Communication Theories and Models, Himalaya Publishing House: Bangalore
6. Denis Mc Quail (2005) (5th edn) Mc Quail’s Mass Communication Theory, Vistaar Publications: New Delhi
7. Vir Bala Aggarwal & V S Gupta (2002) Handbook of Journalism & Mass Communication, Concept Publication Company: New Delhi

4102 PRINT JOURNALISM – REPORTING AND EDITING

Module I: History of Press in India
Press in pre-independent India
Growth of press post-independence
Role of English and Vernacular Press during freedom struggle
Emergence of newspapers, magazines and publication houses
Growth of Indian news agencies

Module II: Reporting
What is Journalism?
What is News, News Value and Sources of News
Basic elements of News
Qualities and responsibilities of a reporter
Interviewing skills required for reporting
Types of Reporting
Structure of News Report
Lead and types of leads
Body text
Newsroom Set up
News Agencies

Module III: Editing
Copy Editing
Role and functions of copyeditor
Newsroom
Desk management
Tools of editing
Editing marks and symbols
Editing on line
Rewriting
Headlines and captions
Style Guides and importance

Module IV: Mechanics of newspaper layout and design
Photo-editing: Choosing a picture, Creative cropping, Giving captions
Relationship between newspaper content and design
Tools and techniques of layout designing, front page make-up, types and type faces, use of white space in layout designing, importance of dummy

Text & References:

1. Rangaswami Parthasarthy, Basic Journalism, McMillan India Ltd.
2. M. V. Kamath, The Journalist’s Handbook, Vikas Publishing house Pvt. Ltd.
3. David Dary, How to write News for Broadcast and Print Media, Tabb Books, 1973
4. Julian Harriss, Kelly Leiter & Stanley Johnson (eds.) The Complete Reporter: Fundamentals of News Gathering, Writing, and Editing, Allyn/Bacon, Boston, 1992
5. N. N. Sarkar, Art and production, Sagar Publication, New Delhi
6. Gulab Kothari, Media management in India, Rawat Publication
7. Charles J. Felton, Layout, printing, design and typography, St. Paul West Publishing Company 1990
8. Melvin Menchor, Basic news variety, universal book
9. David Dary, How to write News for Broadcast and Print Media, Tabb Books, 1973
10. Alder Elizabeth, Print that work, Bull Publication California, 1991
11. Bruce T. Pabbock, Graphics for desktop publisher, National Text Book. USA
12. Ray Paul Nelson, Publication design, Brown Publishers, USA
13. Rangaswami Parthasarthy, Basic Journalism, McMillan India Ltd.
14. M V. Kamath, The Journalist’s Handbook, Vikas Publishing house Pvt. Ltd

4103 MEDIA ARTS – I: RADIO AND TV

Module I: Characteristics and nature of sound
The basic attributes: Loudness, Frequency, Intensity, Pitch, Amplitude, and Timbre
Sound Aesthetics- Spatial Hearing, Sound Isolation, Sound perspective (mono and stereo)
Importance of speech in broadcast media
Sound and its functions
Functions of sound in relation to picture.
Acoustics and psychoacoustics

Module II: Technique of Capturing Sound
Types of microphones
Directionality and pick-up patterns
Cardioid, Omnidirectional, supercardiod and hypercardiod
Quadraphonic and surround sound
Construction of mikes- dynamic mics and condenser mics
Positioning of mics- floor stand, hidden mics, camera mics, wireless mics

Module III: Lighting
Nature, quality, lighting for TV
Colour temperature
Lighting instruments
Three point lighting
Creative additions to lighting for different genres

Module IV: Editing techniques
Editing; principles and techniques
Continuity and non continuity editing
Linear and non-linear editing

Module V: Basic Structure of Video
The basic structure of a Video Camera
Working mechanism and basic parts of camera
Types of camera
Camera Mounts

Module VI: Aesthetics for broadcast
Camera movements & angles, shots
Composition principles
TV as a Medium of close ups
Role of sound / voice over in TV programs
TV as a medium of glamour, immediacy, democratizing, Infotainment

Text & References:

1. Radio Production, Robert McLeish
2. P.C. Joshi, Broadcasting in India, concept Publication

4104 ADVERTISING: CONCEPTS AND PRINCIPLES

Module I: What is Advertising
Definition
Concepts of Advertisement and Advertising Campaign
Target audience and audiences for advertising
Classification of advertising

Module II: Advertising as a tool of marketing
The Marketing Plan
Situation Analysis to the Marketing Mix
Introduction to the concepts
Market Share
Target Segment
Positioning
Relationship of advertising to the marketing process

Module III: Understanding advertising agencies
Types of advertising agencies
Advertising agency structure
Functions of various departments

Module IV: Segmenting, Targeting and Positioning (STP) strategy
Market Segmentation
Markets, market segments and niches
Basis for segmenting consumer markets
Targeting strategies
Undifferentiated targeting
Differentiating targeting
Niche targeting
Various positioning strategies
Benefit approach
Price –Quality approach
User approach
Product category approach
Competitor approach

Text & References:

1. Rajeev Batra, John G. Myers & David A. Aaker, 2000, Advertising Management, Prentice Hall of India
2. David Ogilvy, Ogilvy on Advertising, Vintage Books
3. S.A. Chunawalla, K.C. Sethia, Foundations of Advertising Theory & Practice, Himalaya Publishing

4105 DIGITAL PHOTOGRAPHY

Module I: Basic of Photography
Traditional photography Vs Digital Photography
History of photography. Types of Shots, Aperture, Shutter speed.
Lighting & its control (Source, Contrast & Direction of light)
Electronic flash & its synchronization
One, two & three point lighting
Working on the Subject (Changing proximity, Varying angles, tightly framing subjects)

Module II: Aesthetic Variations for various beats
Elements of a Camera (Introduction) – view finder, lens, iris, shutter, film chamber, light metre Camera Designs –
a. pinhole camera,
b. view camera,
c. compact camera,
d. T L R
e. S L R
f. Instant/Polaroid camera,
g. digital camera Exposure control in camera Portrait, wildlife, Nature & landscapes, Night photography, Journalism (photography for newspapers & magazines)

Module III: Understanding Digital Photography
Digital Image Construction (Size & Resolution of Digital Images), Uses, Advantages and Limitations of Digital over Conventional Photography Image Sensors (CCD and CMOS)
Formats of a Digital Image
Types of Digital Cameras

Module IV: Digital Image Manipulation
Problems with Digital Photographs
Commonly used image editors
Editing images with Adobe Photoshop and Photoshop Elements
Printing and Sharing Digital Images

Module V: Advanced Photography Practicals
Practicing Outdoor Photography
Photography Assignments and Projects
Developing Personal Digital Portfolio
Digital Image Manipulation using various computer software

Text & References:

1. Advanced Photography; Langford, Michael (Focal Press)
2. Photography, Handbook, Wright, Terence
3. The Darkroom Cookbook; Anchell, Stephen G.
4. Practical photography; Freeman, John
5. Special Effect; Hicks, Roger & Schultz, Frances
6. The art of colour photography; Hedgecoe’s, John
7. Photography Foundations for art & design; Galer, Mark
8. Digital Art Photography by Matthew Bamberg, MA
9. Digital Photography by David D. Busch

4106 DESIGN SOFTWARE

Module I: Basics of Computer
What is a computer, the Hardware/Software required, Input devices/ Output devices.
Windows, MSOffice:- Ms Word, Ms Power Point, Ms Access,
Networking:- LAN, WAN concept.

Module II: What is Design?
Design Elements, Design Principles. How elements and principles helps in design. Where and how these elements and principles are applicable. showing how design elements combine to create an overall ‘look’ to the publication (Magazine, newspaper, leaflet, poster, pamphlet etc).

Module III: Typography
History of fonts, Sizes of fonts, Classification of fonts, Text: generation and preparation for use, display, digital typesetting, editing, creation of headlines using appropriate font.

Module IV: Processes and equipments.
Images: choice of appropriate pictures/graphics, electronic scanning and manipulation using proper resolutions.

Module V: Software
Page design packages (e.g. Adobe PageMaker, QuarkXpress, Adobe Illustrator, CorelDraw), picture management packages (e.g. Adobe Photoshop); creation of pages, importation and movement of copy and images, selection and cropping of photographs and graphics, use of text wrap, anchored graphics and rules, various palettes, master pages, templates etc. Adobe Illustrator is used for creating vector graphic images and typography. Also file formats. After creating graphic files, which format you are suppose to save and why? Colour Modes, File Formats, Image resolution etc.

Text & References:

1. Adobe Page Maker 7.0 Classroom in a book; BPB Publication
2. Art and production; Sarkar, N.N.
3. Newspaper Layout & Design: A Team Approach; Daryl & Moen

4107 HISTORY, CULTURE AND SOCIETY

Module I: (History)
What do you know of Indian history?
Main periods in Indian history
Stories of some main events & personalities
Colonial Rule
Struggle for Independence
Modern Independent India
Division of States and the ongoing debates on autonomies of state
Post-Liberalization India
Screening of Chanakya & Bharat Ek Khoj

Module II: (Politics)
Parliamentary, Presidential, and Monarchy
Single party, two party and Coalition Governments
Federal and Centralized System
3 wings of the Government: Judiciary, Legislation, and Executive
Chief national personalities figuring in current news
Important bills, Parliamentary Acts and Constitutional amendments passed by Indian Parliament over past 5 years
Important Supreme Court rulings over past five years
Bi-polar and uni-polar world after fall of communism
Chief international personalities figuring in current news
Regions of conflict in the world
Role of UN umbrella over past 10 years

Module III: (Economics)
India a mixed economy –feudalism, socialism, and capitalism
Industrial and agricultural economies
Developing, Developed, and Under-Developed economies
Role of Private and Public Enterprise in the economy
Role of Banks: RBI, World Bank, Asian Development Bank
Regional economic groupings and their functioning
The European Union and its expansion
World Economic Forum
Indian Economy: Growth Patterns

Module IV: (Society)
Globalization and its cultural impact
Global warming and environment
Naxalism and Marxism
Family, marriage, and gender relationships
Cultural shifts in Indian society
Urbanization & migration
Growth of Entertainment Industry
Shifts in the Indian Sports Scenario
Criminalization of politics
Reservation & Positive Affirmation
New Age Spiritualism/ Health

Module V: (Science and Scientific Temper)
Modern day debates on War and warfare
Debates on Nuclear Non-Proliferation
Nanotechnology
Latest developments in bio-technology
Nobel Prizes in Science
Debates on Cloning

Text & References:

1. Newspapers
2. Magazines
3. Online literature
4. Journals

4108 Writing For Media

Module I: Writing for Print Media
Writing news for Newspapers
Writing news for magazines
Writing Book reviews
Writing film reviews
Writing Editorial, Writing features

Module II: Writing for Television
Writing news for TV, Script for News
Selection of words for TV news
TV Interview question preparation
Writing for soap operas
Writing for Documantries

Module III: Writing for Radio
Writing for Radio News
Writing for Radio Drama, Radio Feature, Radio Interview
Writing for different type of radio programs

Module IV: Writing for PR and Advertising
Writing Press Release, Pre and Post Press Release
Writing Reports
Writing for Newsletter, Writing for Ad-Copy
Preparation for Ad Copy, Slogan Writing, Punch line writing
Tag line writing

Text & References:

1. Taylor, Shirley, Communication for Business, Pearson Education Ltd., Edinburgh Gate, Hareon, Essex, England.
2. Thomas S. Kane, Oxford Essentials Guide To Writing
3. Robey, L Cora, New Handbook of Basic Writing Skills, Hardcourt College Pb. Orlando
4. Usha Raman, Writing for Media. Oxford Edition 2009.

4151 COMMUNICATION SKILLS – I

Module I: Listening Skills
Effective Listening: Principles and Barriers
Listening Comprehension on International Standards

Module II: Speaking Skills
Pronunciation and Accent
Reading excerpts from news dailies & magazines
Narrating Incident; Story telling.
Extempore & Role Plays

Module III: Reading Skills
Vocabulary: Synonyms, antonyms, diminutives, homonyms, homophones
Idioms & phrases
Foreign words in English

Module IV: Writing Skills
Writing Paragraphs
Précis Writing
Letter writing
Coherence and structure
Essay writing

Module V: Activities
News reading
Picture reading
Movie magic
Announcements

Text & References:

1. Working in English, Jones, Cambridge
2. Business Communication, Raman – Prakash, Oxford
3. Speaking Personally, Porter-Ladousse, Cambridge
4. Speaking Effectively, Jermy Comfort, et.al, Cambridge

4151 BEHAVIOURAL SCIENCE – I (SELF-DEVELOPMENT AND INTERPERSONAL SKILLS)

Module I: Understanding Self
Formation of self concept
Dimension of Self
Components of self
Self Competency

Module II: Self-Esteem: Sense of Worth
Meaning and Nature of Self Esteem
Characteristics of High and Low Self Esteem
Importance & need of Self Esteem
Self Esteem at work
Steps to enhance Self Esteem

Module III: Emotional Intelligence: Brain Power
Introduction to EI
Difference between IQ, EQ and SQ
Relevance of EI at workplace
Self assessment, analysis and action plan

Module IV: Managing Emotions and Building Interpersonal Competence
Need and importance of Emotions
Healthy and Unhealthy expression of emotions
Anger: Conceptualization and Cycle
Developing emotional and interpersonal competence
Self assessment, analysis and action plan

Module V: Leading Through Positive Attitude
Understanding Attitudes
Formation of Attitudes
Types of Attitudes
Effects of Attitude on
Behaviour
Perception
Motivation
Stress
Adjustment
Time Management
Effective Performance
Building Positive Attitude

Module VI: End-of-Semester Appraisal
Viva based on personal journal
Assessment of Behavioural change as a result of training
Exit Level Rating by Self and Observer

Text & References:

1. Towers, Marc: Self Esteem, 1st Edition 1997, American Media
2. Pedler Mike, Burgoyne John, Boydell Tom, A Manager’s Guide to Self-Development: Second edition, McGraw-Hill Book Company.
3. Covey, R. Stephen: Seven habits of Highly Effective People, 1992 Edition, Simon & Schuster Ltd.
4. Khera Shiv: You Can Win, 1st Edition, 1999, Macmillan
5. Gegax Tom, Winning in the Game of Life: 1st Edition, Harmony Books
6. Chatterjee Debashish, Leading Consciously: 1998 1st Edition, Viva Books Pvt. Ltd.
7. Dr. Dinkmeyer Don, Dr. Losoncy Lewis, The Skills of Encouragement: St. Lucie Press.
8. Singh, Dalip, 2002, Emotional Intelligence at work; First Edition, Sage Publications.
9. Goleman, Daniel: Emotional Intelligence, 1995 Edition, Bantam Books
10. Goleman, Daniel: Working with E.I., 1998 Edition, Bantam Books.

4151 FRENCH – I

Unité 1: Découvrir la langue française: (oral et écrit)

1. se présenter, présenter quelqu’un, faire la connaissance des autres, formules de politesse, rencontres
2. dire/interroger si on comprend
3. Nommer les choses

Unité 2: Faire connaissance

1. donner/demander des informations sur une personne, premiers contacts, exprimer ses goûts et ses préférences
2. Parler de soi: parler du travail, de ses activités, de son pays, de sa ville.

Unité 3: Organiser son temps

1. dire la date et l’heure

Text & References:

1. le livre à suivre : Campus: Tome 1

4152 GERMAN – I

Module I: Introduction

Module II: Interviewspiel

Module III: Phonetics

Module IV: Countries, nationalities and their languages

Module V: Articles

Module VI: Professions

Module VII: Pronouns

Module VIII: Colours

Module IX: Numbers and calculations – verb “kosten”

Module X: Revision list of Question pronouns

Text & References:

1. Wolfgang Hieber, Lernziel Deutsch
2. Hans-Heinrich Wangler, Sprachkurs Deutsch
3. Schulz Griesbach, Deutsche Sprachlehre für Ausländer
4. P.L Aneja, Deutsch Interessant- 1, 2 & 3
5. Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1, 2
6. Braun, Nieder, Schmöe, Deutsch als Fremdsprache 1A, Grundkurs

4155 CHINESE – I

Module I
Show pictures, dialogue and retell.
Getting to know each other.
Practicing chart with Initials and Finals. (CHART – The Chinese Phonetic Alphabet Called “Hanyu Pinyin” in Mandarin Chinese.)
Practicing of Tones as it is a tonal language.
Changes in 3rd tone and Neutral Tone.

Module II
Greetings
Let me Introduce
The modal particle “ne”.
Use of Please ‘qing” – sit, have tea………………. etc.
A brief self introduction – Ni hao ma? Zaijian!
Use of “bu” negative.

Module III
Attributives showing possession
How is your Health? Thank you
Where are you from?
A few Professions like – Engineer, Businessman, Doctor, Teacher, Worker.
Are you busy with your work?
May I know your name?

Module IV
Use of “How many” – People in your family?
Use of “zhe” and “na”.
Use of interrogative particle “shenme”, “shui”, “ma” and “nar”.
How to make interrogative sentences ending with “ma”.
Structural particle “de”.
Use of “Nin” when and where to use and with whom. Use of guixing.
Use of verb “zuo” and how to make sentences with it.

Module V
Family structure and Relations.
Use of “you” – “mei you”.
Measure words
Days and Weekdays.
Numbers.
Maps, different languages and Countries.

Text & References:

“Elementary Chinese Reader Part I” Lesson 1-10