MA-JMC SEMESTER IV-

4401 MEDIA ARTS – IV: CYBER MEDIA

Module I: Introduction to Internet
Internet-history and development, WWW, W3C,revenue generation Internet tool kits – server, IP address, URL, ISP, networking, browsers, Search Engine, Domain, Domain name, home page, hyperlinks, etc

Module II: Cyber Journalism
Comparison of Cyber Media with Print, TV, Radio mediums, Online as a publishing medium (main features),
Basic rules of online writing, content writing, blog writing, advertising on net, Print & Electronic Media networks
are going on the Net, Impact of Web Journalism and reading habits, Web Journalism as a career, Cyber Laws.

Module III: Web Designing
Web Design Guidelines
Planning your Website
Design Patterns
Basic HTML
Dream weaver

Text & References:

  1. Macromedia Dreamweaver Mx advanced; Towers, J. Tarin
  2. Journalism Online; Ward, Mike
  3. The Internet Complete Reference; Hahn, Harley
  4. The Web Writer’s Guide; Koppel
  5. Cultures of Internet
  6. Frontiers of Electronic Commerce

4402 MEDIA ANALYSIS

Module I: Culture & the evolution of mass communication
Oral & written communication
Printed Communication
Electronic & Digital Communication
Defining culture and media culture
Cultural turn in Media research

Module II: Theories of Media, Culture & Society Overview
Marshall McLuhan: The medium is the message
Harold Innis: The bias of communication
McLuhan: Understanding media
Social Marketing Theories
Knowledge Gap
Agenda Setting
Spiral of Silence
Media Systems Dependency theory
Cultivation Analysis
Case Studies: The comodification of culture; Advertising: The ultimate cultural commodity

Module III: Media Industries & Culture
Newspapers & the rise of modern journalism
Sound recording & popular music
Popular radio & broadcasting
Television / Cable and the power of visual culture
Movies & the impact of images

Module IV: Democratic Expression vs Commercial Culture
Advertising & Commercial culture
Public Relations & framing the message
Media Economics & the global marketplace
The culture of journalism: Values, Ethics & Democracy
Trends in newsgathering (Activism, Citizen Journalism, Pressures on Media)

Text & References:

  1. Durga Das Basu, Law of the press, Printing hall of India
  2. E. S. Venkatramaya, Freedom of press, B. R. Publication Pvt. Ltd.
  3. Keval J kumar, Mass Communication in India.
  4. Arvind Singhal and Everett M. Rogers, India’s Communication Revolution: From Bullock carts to Cyber marts, Sage, 2001.
  5. Media and Society; R.K. Ravindran.
  6. India’s Communication revolution: From Bullock Carts to Cyber Marts; Singhal and Rogers
  7. The Media Effect: Dr Navneet Anand
  8. Making News: Handbook of media in contemporary India; Oxford University press

4451 COMMUNICATION SKILLS – IV

Module I: Introduction to Speaking Skills
Business Conversation
Effective Public Speaking
Art of Persuasion

Module II: Speaking for Employment
Types of Interview
Styles of Interview
Facing Interviews-Fundamentals and Practice Session
Conducting Interviews- Fundamentals and Practice Session
Question Answer on Various Dimensions

Module III: Basic Telephony Skills
Guidelines for Making a Call
Guidelines for Answering a Call
Telephone Word Groups
Answering Systems and Voice-Mail

Module IV: Work Place Speaking
Team Briefing
Conflict Management
Negotiations
Participation in Meetings
Keynote Speeches

Text & References:

  1. Jermy Comfort, Speaking Effectively, et.al, Cambridge
  2. Krishnaswamy, N, Creative English for Communication, Macmillan
  3. Raman Prakash, Business Communication, Oxford.
  4. Taylor, Conversation in Practice.

4451 BEHAVIOURAL SCIENCE – IV (PERSONAL AND PROFESSIONAL EXCELLENCE)

Module I: Individual, Society and Nation
Individual Differences and Dimensions of Personality
Socialization Process
Relating to the Nation: Values, Culture, Religion
Sense of pride and Patriotism
Managing Diversity

Module II: Components of Excellence
Personal Excellence:
Identifying long-term choices and goals
Uncovering the talent, strength & style
Analyzing choke points in your personal processes by analysis in area of placements, events, seminars,
conference, extracurricular activities, projects etc.
Developing professional power: Goal-setting, time management, handling criticism, interruptions and time wasters

Module III: Career Planning
Knowing one’s Interest and Aptitude
Identifying available Resources
Setting goals to maintain focus:
Developing Positive attributes in personality
Self-reliance and Employability skills

Module IV: Stress Management for Healthy Living
Meaning and Nature of Stress
Stages of stress
Causes and Consequences of stress: Personal, Organizational and Environmental
Personal Styles and strategies of coping

Module V: Professional Success
Building independence & interdependence
Reducing resistance to change
Continued reflection (Placements, events, seminars, conferences, projects extracurricular Activities etc.)

Module VI: End-of-Semester Appraisal
Viva based on personal journal
Assessment of Behavioural change as a result of training
Exit Level Rating by Self and Observer

Text & References:

  1. J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company
  2. Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College Publishers
  3. Raman, A.T. (2003) Knowledge Management: A Resource Book. Excel Books, Delhi.
  4. Kamalavijayan, D. (2005). Information and Knowledge Management. Macmillan India Ltd. Delhi