MBA Semester I - Vrindawan University

MBA Semester I-

BA 551 Management Fundamentals

Unit 1: Need for management
Definition, managerial skills, productivity, effectiveness and efficiency, contributions of Taylor and Fayol, Contributions of Gannt, Gilbreth, Roethlisberger, McKinsey’s 7S framework, managerial roles, external environment.

Unit 2: Planning
Contribution of planning to purpose and objectives, types of plans, steps in planning, MBO, Strategic planning process, TOWS matrix, industry analysis and generic competitive strategies by Porter, effective implementation of strategies, forecasting methods.

Unit 3: Organizing
Formal and informal organization, span of management, process of organizing, Different forms of departmentation, matrix organization, SBUs, Line and staff, factors affecting centralization & decentralization, delegation, mistakes in organizing.

Unit 4: Controlling
Control process, Critical points and standards, control as a feedback, real time control, Feed forward control, requirements for effective control, control techniques (budgetary & non-budgetary), Profit and loss control through ROI, direct versus preventive control, self-audit.

Text Book:

Harold,K. and Weirich,H. Management – AGlobal Perspective. McGraw Hill Education, 11th edition, 2005

Reference:

Stoner James A.F., R. Edward Freeman, Daniel R. Gilbert Jr.: Management, Pearson Education, 6th edition

BA 552 BUSINESS COMMUNICATION AND NEGOTIATION

Unit 1: Principles and Objectives of communication:
Definition, Process, Objectives, Target audience, Platforms (town hall, blogs, plasma, emails)

Unit 2: Oral/Verbal communication:
Principle and structure, Barriers, Art of listening, Feedback, Presentation techniques, Telephonic conversation

Unit 3: Non-verbal communication:
Meaning & importance, Role of mannerism and attitude, Body language, Eye contact, Expressions and gestures

Unit 4: Written communication:
Principles, Structure & mechanics of writing, Report writing, Circulars, Notices, Memos, Minutes of meeting, Styles of writing letters, Common errorsin writing

Unit 5: Other types of communication:
Formal and Informal communication, Horizontal and vertical communication, External communication, Rumours

Unit 6: Negotiation Styles
Competing (or Aggressive), Collaborating (or Cooperating), Avoiding, Compromising, Accommodating (Conceding). Bargaining Tactics for Distributive, Integrative and Mixed Motive Strategies

Unit 7 : Sources of Power in Negotiations
Positional Power, Rewards, Sanctions, Force, Information, Expertise, An Elegant Solution, Charisma, Commitment, Relationship, BATNA.

Text Books:

BA 553 FINANCIAL ACCOUNTING

Unit 1: Conceptual basis of Accounting
Foundations of accounting, Development of accounting, Accounting as a measurement and valuation system, Accounting Principles, Accounting Concepts and Conventions Accounting as an Information System, Accounting and management control, Branches of accounting

Unit 2: Basic Accounting
Accounting process, Balance sheet equation and accounts, recording of transactions, Golden rules of accounting, The Journal and subsidiary books, ledger accounts – posting of transactions; Adjusting entries.

Unit 3: Cash Book and Bank Reconciliation statements
Cashbook –meaning and types, cashbook as journal as well as ledger. Preparation of cash book, contra entry; Bank reconciliation statement-need and procedure.

Unit 4: Trial Balance
Trial balance-meaning and importance, adjusted trial balance, Difference in trial balance, Errors in trial balance, Rectification of trial balance.

Unit 5: Final Accounts
Conceptual concept of a balance sheet, Balance sheet equation, Classification of items in a balance sheet, Formats of a company Balance sheet ,Need and Meaning of Profit and Loss Account, Concept of Gross profit and Net Profit, Trading account, Manufacturing account, Measurement of income, Realization principle Vs accrual principle, Accounting period, Matching revenue and expenses, Depreciation, methods of inventory valuation, Adjustments, forms and contents of P/L account, preparation of Final accounts.

Unit 6: Accounting Standards and emerging concepts in Accounting
Indian accounting Standards and IFRS, Inflation Accounting, Human Resource Accounting, Environmental Accounting etc., computerized Accounting System and accounting software, Assignments on Study of Annual Reports of Companies; Analysis, interpretation and
Judgment building.

Text Books:

554 INFORMATION TECHNOLOGY MANAGEMENT (ITM)

Unit 1: Computer Fundamentals
Basics of Computer Hardware and its functional units, Concept of Software Application and System Software, Basics of Operating Systems, with exposure to DOS, UNIX and Windows, Computer Codes.

Unit 2: Networking and Basics of Ecommerce
Networking Basics: Computer Network, Network Categories, Network Structure, TCP/IP Reference Model, IP address Ecommerce Basics: Meaning of Ecommerce, Benefits of Ecommerce, Classification of Ecommerce, Electronic Market, B2B and B2C Business Models, Framework for Electronic Commerce.

Unit 3: Handling Packages
Handling MS Office: MS Word, MS Excel and MS PowerPoint. Handling Web Designing Packages like Microsoft FrontPage.

Unit 4: Database Concepts
Introduction to Database, DBMS vs RDBMS concepts, Creating Tables using MS Access, Creating Relations between Tables in MS Access, Designing Forms, Queries and Reports in MS Access.

Text Books:

References:

BA 555 MANAGERIAL ECONOMICS

Unit 1: Introduction to Managerial Economics
Meaning, Scope of Managerial Economics, Importance of the study of Managerial Economics, Functions of Managerial Economists.

Unit 2: Market Forces & Demand Forecasting
Demand Analysis – Demand Schedule and Demand Function, Elasticity of Demand Supply Analysis – Supply Schedule and Supply Function, Elasticity of Supply Estimation of demand, Levels of Demand Forecasting, Techniques of Demand Forecasting, Survey Methods, Statistical Methods, Demand Forecasting for a New Product.

Unit 3: Production and Cost Analysis
Production Analysis – Production Function, Law of Variable Proportions and the Laws of Returns to Scale Costs – Cost of Operating an Enterprise, Cost Functions – Short Run and Long Run; Breakeven Analysis, Contribution Analysis, Learning Curve, Economies of Scale.

Unit 4: Pricing
Product Pricing: Price and Output Determination under Perfect Competition, Monopoly, Monopolistic Competition and Oligopoly.
Factor Pricing: Rewards to the different factors of production – Labour and Wages, Capital and Interest, Land and Rent, Entrepreneurship and Profit

Unit 5: Basics of Macroeconomics and National Income Accounting
Basic Issues, Index Numbers, the Circular Flow of Income, National Income Accounting for an Open Economy. Consumption Function and Investment Function, Marginal Efficiency of Capital and Business Expectations, Multiplier, Accelerator.

Unit 6: Money and Financial Institutions
Quantity Theory of Money, Determination of Money Supply and Demand, An Overview of Financial Institutions, Credit Creation

Unit 7: Instability
Inflation – Meaning and Kinds, Measures to Control Inflation, Deflation Introduction, Meaning and Features, Theories of Business Cycles, Measures to Control Business Cycles, Business Cycles and Business Decisions. Economic Stability, Instruments of economic Stability, Monetary Policy, Fiscal Policy, Direct Controls.

Unit 8: Contemporary Indian Economy
Sector specific growth since 1991. Issues of Inclusion – Sectors, States/Regions, Groups of people (M/F), Urbanization. Employment–Informal, Organized, Unorganized, Public and Private Finance, Welfare, Externalities, Labour Market. Public Utilities, Public and Private Expenditure, and Public Income. Taxation.

Readings:

BA 556 QUANTITATIVE TECHNIQUES

Unit 1: Set Theory – Basic concepts and its application in business; Functions – Basic concepts, different types and applications in business.

Unit 2: Derivatives – Basic concepts and its applications, average & marginal cost, point elasticity of a function, Marginal Revenue & Elasticity of Demand, Applications of Maxima and Minima Matrix and their application

Unit 3: Measures of Central Tendency – Mathematical Averages – AM, GM, HM, Positional Averages – Mean, Median, Mode; Measures of Dispersion – Range, Standard Deviation, Variance, Coefficient of Variation, Measures of Shape – Skewness, Kurtosis; Measures of Association – Correlation, Karl Pearson’s Coefficient of Correlation, Spearman’s Rank Order Correlation, Analysis of Variance.

Unit 4: Fundamentals of Probability – Concepts, basic rules of probability and algebra of events, Probability distributions and its applications in business.

Unit 5: Time Series & Forecasting – Components of Time Series, Moving Average, Weighted Moving Average, Linear & Non Linier Trends, Seasonal Variations, Deseasonalising Data, The Durbin-Watson Statistic.

Text Books:

References:

BA 557 Organizational Behaviour

Unit 1: Introduction to organizational behaviour
Introduction: Concept, key components of OB; Significance of Organization Behaviour, challenges

Unit 2: Individual Dynamics: Learning, perception,Personality, Attitudes and Values
Learning: Concept, classical conditioning theory, operant conditioning theory, building learning organizations.
Perception: Concept- perception, Perception process, Factors influencing perception, Johari window, Perception and its application in OB
Personality: Concept, Determinants of personality, Types of personality, Influence of personality on OB
Attitude and values: Concept , Formation of attitude, Types, Significance of attitude and values

Unit 3: Individual Dynamics: Motivation, Employee Engagement and Emotions at
work place
Motivation: Concept, need, Different theories of motivation; Application of motivational tools
Employee Engagement: Concept and different variables of Employees Engagement, significance.
Emotions at work place: Management of emotions, Emotional Intelligence.

Unit 4: Group Dynamics: Group behaviour, Leadership and Conflict
Group behavior: Concept of group, Reasons for joining group, Stages of development, Concept of teams, team characteristics
Leadership: Concept, Leaders and the manager- the difference, Leadership styles
Conflict: Concept, Types of conflict, Conflict management strategies

Unit 5: Organizational dynamics: Organization Culture and Workplace stress
Organization Culture: Concept, Types of culture, Learning, creating and sustaining culture, Hofstede’s cultural dimensions theory
Workplace stress: meaning, reasons of stress and its management.

Unit 6: Organizational Development: Concept, Process, approaches and interventions

Text Books:

References:

Luthans, Fred. Organization Behaviour. TataMc Graw Hill: New Delhi, 2004.

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