MBA Semester II-

BA 581 RESEARCH METHODS IN BUSINESS

UNIT 1: Introduction to Research
Introduction to Research and Statistics: Role of Research in Business, Value of information, Cost of information, Ethics in Research.
Research Process, Decision to undertake research, Introduction to Research Design, Types of research.

UNIT 2: Sources of Data
Sources of Data, Sources of Secondary data in India, How to evaluate sources of secondary data. Scales of Measurement, Validity and reliability

UNIT 3: Methods of primary data collection
Observation: Different types of observation, Criteria of selection of an ideal method in different situations,Self Reported Data. Qualitative Research Methods: Focus group, behaviour mapping, consumer journey, Delphi study, extreme users’ interview. Quantitative Research Methods: Various types of Interviews: Mail Interview, Person to Person Interviews, Telephonic Interviews. Data collection using electronic interface like the Internet. Pilot survey and how to conduct one.

UNIT 4: Questionnaire
Components of the questionnaire, steps in questionnaire design, Question content, Response format – Open ended question Vs. Multiple choice questions including various types for question formats. Question wordings – various principles there of. Common blunders while designing Questionnaires, Creative questionnaire design.

UNIT 5: Sampling
Population defined, Sampling Frame, Sampling Vs. Census, Steps in selecting a sample.
Various types of Sampling Methods – Probabilistic: Simple Random Sampling Stratified Random Sampling, Cluster Sampling.
Non Probabilistic: Convenience Sampling, Judgment Sampling and Quota Sampling. Dangers of using Non Probabilistic Sampling procedures.
Sample Size determination. Concepts of errors in research – Sampling and Non sampling errors and measures to reduce errors.

UNIT 6: Data Analysis and Reporting
Introduction to Data Analysis, Introduction to SPSS package.
Data Processing: Editing, Coding, Decoding, and Data Entry Hypothesis formulation. Hypothesis Testing, type I error, type II error
Univariate Data Analysis Techniques: t-test (independent sample t- test, one sample t-test)
Bivariate Data Analysis Techniques: Chi Square, Z- test for difference between means, Paired Sample T test (t- tests for difference between means) Introduction to Multivariate Data Analysis Techniques
Research Report Writing: The format, Bibliography.

Text Book:

  1. N K Malhotra: Marketing Research: An Applied Orientation, 5th edition, Prentice Hall

Reference:

  1. R I Levin & D S Rubin : Statistics for Management, 7th Edition, Pearson

BA 582 Financial Management

Unit 1:
Introduction to financial management, Financial decisions of a firm, Risk-return tradeoff, Agency problem Time value of money
Unit 2:
Basics of capital budgeting, Cost of capital. Risk analysis in capital budgeting, Planning capital structure, Dividend policy
Unit 3:
Working capital policy, Cash management, Credit management, working capital financing
Unit 4:
Ratio analysis, Fund flow analysis, preparing the pro-forma statements

Text Book:

  1. Chandra, P. Financial Management. Tata McGraw-Hill Publishing Company: New Delhi, 8th edition.

References:

  1. Khan & Jain. Financial Management. Tata McGraw-Hill Publishing Company: New Delhi, 5th edition
  2. Fischer & Jordan. Security Analysis and Portfolio Management. Prentice Hall of India Private Limited: New Delhi, 6th edition.

BA 583 Business Law

Unit – 1:
1.1: The Indian Contract Act, 1872
Introduction: agreement, contract, essential elements of a valid contract, classification of contracts.
Offer and Acceptance: meaning, rules relating to valid offer and acceptance, communication of offer and acceptance, revocation of offer and acceptance.
Consideration: definition, essential elements, types of consideration, “no consideration no contract” and its exceptions, stranger to a contract and
consideration.
Capacity of Parties: competency to contract; minor; persons of unsound mind; persons disqualified by other laws.
Consent: consent and free consent; coercion; undue influence; fraud; misrepresentation; mistake
Void and Voidable Agreements: definitions; distinction between void and illegal agreement; wagering agreement
Discharge of Contracts: meaning; methods of termination or discharge of contract
Special Contracts: contingent contract; quasi contract; bailment; pledge – definitions

1.2: The Sale of Goods Act, 1930
Introduction: definition; goods and their classification; sale and agreement to sell; essential elements of contract of sale; distinction between sale and hire purchase/installment sale.
Conditions and Warranties: distinction between condition and warranty; implied conditions and warranties, Doctrine of Caveat Emptor and its exceptions.
Transfer of Ownership: passing of property from the seller to the buyer Transfer of Title by Non-owners; Unpaid Seller and his/her Rights.

1.3: Indian Partnership Act, 1932
Partnership: meaning; partner, firm and firm name; essential elements of partnership; true test of partnership; distinction between partnership and co- ownership/ company/ club; partnership by estoppel or holding out; Limited Liability Partnership.
Registration of Partnership Firm: consequences of non-registration Minor’s Position in Partnership
Rights and Duties of a Partner: relationship of partners with third parties; implied authority of a partner and restrictions on that
Dissolution of Firms: meaning, grounds of dissolution

1.4: The Negotiable Instruments Act, 1881
Negotiable Instruments: definition, features; Promissory Note, Bill of Exchange, Cheque – their essential elements and distinction among them; types of cheque; inchoate stamped instrument; accommodation bill; fictitious bill
Endorsement: meaning, types
Holder and Holder in Due Course: meaning, their rights
Dishonour of Negotiable Instruments: dishonor—notice, modes, consequences; Noting; Protest.

Unit 2:
2.1: Foreign Exchange Management Act, 1999 Background and Concept
Dealing in foreign exchange, Holding of foreign exchange
Current account transactions and capital account transactions
Export of goods and services
Reserve Bank’s powers in foreign exchange management
Contravention and penalties; appointment of adjudicating authority; appeal to appellate tribunal

2.2: Consumer Protection Act, 1986
Introduction: objective of the Act
Definitions of complaint, consumer; consumer dispute, goods, services, etc.
Objectives of Central Council and State Council Consumer Dispute Redressal
Agencies: composition and jurisdiction of district forum, State Commission and National Commission
Manner of Lodging a Complaint: procedure of complaint; findings of District Forum, Appeal

Unit 3:
3.1: The Companies Act, 2013
Company – Definition, Meaning, Features and Types of companies Incorporation of a company – Memorandum of Association, Articles of Association and Prospectus
Share Capital – Accounts and Audits – Company Meetings

3.2: Competition Act, 2002
Salient features – Meaning, Concept, Purpose Concept of Agreements Having Adverse Impact on Competition; Abuse of Dominant
Position; Regulation of Combination; Criteria for Determining – Appreciable Adverse Effect on Competition, Dominant Position, Relevant Geographic Market Factors, Relevant Product Market Factors.

Unit 4:
4.1: Laws of Securities and Stock Exchange
History & Concept of SEBI Act, 1992 Objective, Power and Functions of SEBI, Securities Appellate Tribunal, Appeals, Appearance before SAT
Prohibition of Fraudulent and unfair trade practice, Depository Act, 1996, Definition, type, role, functions, Difference between, dematerialize and rematerialize, Depository process.

4.2: Laws of Information Technology
History & Concept of IT Act, 2000, Cyber Regulations Appellate Tribunal, Digital Signature and Electronic Record, Controller of Certifying Authorities.

Unit 5:
5.1: Income Tax Act -1961
Important Provisions of Income Tax Act: Assessment year –Assesee, Gross Total Income, Procedure for advance payment of tax and tax deducted at source. Assessment procedure.

5.2: Goods and Services Tax:
ď‚· CGST Act 2017
ď‚· SGST Act 2017
ď‚· IGST Act 2017
Basic concepts related to excisable goods, classification of goods, and Basic concept of VAT.

Unit 6:
6.1: The Right to Information Act, 2005
Right to know, Salient features of the Act, obligation of public Authority, Designation of Public Informationofficer, Request for obtaining information, Duties of a PIO, Exemption from disclosure of information, Partial disclosure of information, Information commissions, powers of Information nCommissions, Appellate Authorities, Penalties, Jurisdiction of courts.

Text Book:

  1. Elements of Mercantile Law; ND Kapoor; Sultan Chand & Sons; 35th Edition, 2014

Suggested Readings:

  1. Business Laws; Kuchhal & Kuchhal; Vikas Publishing House, New Delhi; 7th Edition, 2018
  2. Business Laws; Tulsian P.C.; Tata McGraw Hill; 2nd Edition, 2001
  3. Business Laws; Mathur, Satish B.; Tata McGraw Hill; 2nd Edition, 2010
  4. Business Laws; Gulshan, S.S; Excel Books; 5th Edition, 2015
  5. Commercial Law (including Company Law) and Industrial Law; Sen & Mitra; World Press; 27th Edition, 2018
  6. Business Laws for Management; Bulchandani, K.R.; Himalaya Publishing House; 7th Edition, 2014

BA 584 OPERATIONS MANAGEMENT

Unit 1:
Basic fundamentals of Production and Operations; Paradigm change; Operations functions and strategy.

Unit 2:
Designing of Product/Service; Product (product / service) design and design parameters; Product Quality; Product, service, operations and competitive strategies.

Unit 3:
Plant/facilities location and design; Plant layout; Plant and facility location and layout analysis; Equipment selection;

Unit 4:
Operations process and process system designs; Operations Strategy and Decisions; Process – manufacturing, service, hybrid; Quality assurance; Total Quality Management; Statistical quality control, Statistical process control; Six Sigma methodology, ISO-Certification

Unit 5:
Operations (Manufacturing and Services) forecasting; Aggregate planning, Capacity Planning; Materials and Inventory management, scheduling.

Unit 6:
Operations and personnel management, Health and Safety concerns; Contemporary concepts of Operations Management, Operations management in the digital environment.

Text Books:

  1. Muhlemann, Oakland, Lockyer, Sudhir and Katyayani. Production and Operations Management. Pearson. 6th Edition, 2013.
  2. Chary. Theory and Practices in Production and Operations Management. Tata McGraw Hill Publishing Company: New Delhi , 5th Edition, 2012.

References:

  1. Chase, Aquilano, Jacobs. Operations Management for Competitive Advantage. Tata McGraw Hill Publishing Company: New Delhi 11th edition, 2006.
  2. Krajewski, Ritzman. Operations Management – Strategy and Analysis. Pearson Education (LPE), 7th edition, 2005.
  3. Bedi. Production and Operations Management. Oxford University Press, 2nd edition, 2007.

BA 585 Integrated Business Applications

Unit 1: Conceptual Foundation
Introduction: An overview of MIS Structure and its subsystems, an introduction to ERP and its applications
Decision making process: Phases in the decision making process, Behavioural models of the decision maker/decision making.

Unit 2: Information and System Concepts
Concepts of Information: Definition, Information Presentation, Quality of Information, Value of Information, Human as Information Processor. System concepts: Types of Systems, Subsystems.

Unit 3: Information System Requirements
Concepts of planning and control, Decision support systems for planning, Information systems requirements, Strategies for the determination of Information requirements, Database requirements, User interface requirements.

Unit 4: Developing, Implementation and Management of Information System Resources
Developing and implementing application systems using System Development Life Cycle and Prototyping, Quality assurance and evaluation of Information systems.

Unit 5: ERP Implementation Life Cycle
ERP Selection Process and Vendor Selection, ERP Implementation Approaches and Lifecycle, Pros and cons of ERP implementation, Critical Success factors for ERP implementation

Unit 6: ERP Basic Modules
Materials Management, Manufacturing and Production Planning, Sales and Distribution, Finance and Control, Human Resource, Customer Relationship Management, Enterprise Asset Management.

Textbooks:

  1. Davis, G. B. & Olson, M. H. Management Information System, Tata McGraw Hill, New Delhi, 2011.
  2. Jawadekar, W.S. Management Information System: Text and Cases (Third Edition), Tata McGraw Hill, New Delhi, 2008.
  3. Leon, A. ERP Demystified, Tata McGraw Hill, New Delhi, 2008

Reference Books:

  1. Laudon, K., Laudon, J. & Dass, R. Management Information System Management: The Digital Firm (Eleventh Edition), Pearson Education, New Delhi,2011.
  2. Elmasri, R., Somayajuluv, D.V.L.N. & Navathe, S.B. Fundamentals of database systems (Fourth Edition), Prentice Hall of India, New Delhi, 2008.
  3. Murty, C.S.V. Management Information System: Text, Cases & Application (Third Edition), Himalaya Publishing House, Mumbai, 2004.
  4. Mohapatra, S. Cases in Management Information System, PHI Learning Private Limited, New Delhi, 2009.

BA 586 MARKETING MANAGEMENT

Unit 1:
Nature and scope of marketing, Customer orientation in marketing.

Unit 2:
Environment scanning, Marketing information system, market research, DSS, Demand forecasting.

Unit 3:
The buyer, Forces influencing buying behaviour, Buying process, Buying centres.

Unit 4:
The marketing mix, Product management, Price, Promotion, Distribution, Market segmentation, Targeting, and Positioning.

Unit 5:
Industrial and rural marketing, International marketing; Internet marketing.

Unit 6:
Marketing strategies for market leaders, challengers, followers and nichers.

Text Book:

  1. Kotler, Philip : Principles of Marketing, Prentice Hall of India Private Limited, New Delhi, 2012

References:

  1. Sarangi S.K. : Marketing Management, Asian Books Pvt. Ltd, New Delhi, 2006
  2. Stanton, William J, Etzel, Michael & Walker, Bruce: Fundamentals of Marketing Management, McGraw Hills, 2005
  3. Sharma, Radha R: Marketing Management, Tata McGraw Hills, 2006

BA 587 Human Resource Management

Unit 1: Introduction to Human resource management
Concept of HRM, Functions of HRM, Importance and challenges of HRM, HR Business Partnership, HR shared services Concept of Strategic Human resource management, evolving nature of HRM.

Unit 2: HR technology, Human resource planning and talent acquisition
Human Resource Accounting, Human Resource Audit, overview and concepts of Human Resource Information Systems, HR Analytics, HR Technologies and Impact Concept, laying down of HRP, Process of HRP, Succession Planning
Job analysis: Job description & Job specification, Job Evaluation, Recruitment: concept and approaches, Selection: concept and selection methods.

Unit 3: Learning and Development
Concept, Competency mapping, Difference between training, learning, development and education, Steps in designing training, Different types of training, Developing and maintaining a Learning Culture

Unit 4: Performance Appraisal and Compensation
Performance Appraisal: Concept, importance, Performance Management System:concept and methods.
Compensation: Concept, Compensation components: monetary and non- monetary

Unit 5:Industrial relations
Introductory overview, Overview of regulations related to Industrial Relations, Collective Bargaining, and Grievance Handling Mechanism

Unit 6: International human resource management
Concept, issues, Practices of human resource management activities for a global firm, Problems associated with International human resource management, Work Permit of Major Countries: Sponsored and unsponsored.

Text Books:

  1. Dessler Gary, Varkkey Biju, Human Resource Management, 14th Edition, Pearson, 2017
  2. Gilmore Sarah, William Steve, Human Resource Management, Second Edition, Oxford University Press, 2016