MBA Semester III-
BA 635 STRATEGIC MANAGEMENT
UNIT 1: Business Policy & Strategy Implementation
Strategy and Business policy, Consequences of Strategic Decisions, Characteristics and Implementation Levels of strategy, Strategic Position and
Strategic Choices of an organization, Strategy into action, Challenges of Strategic Management.
UNIT 2: Emerging Industry Verticals
Vertical integration of industry verticals, Energy & Utility, Government, Oil & Gas vertical, Telecom & ITES, Manufacturing, FMCG, Automobiles & Ancillary industry.
UNIT 3: Macro Environment Analysis
Political conditions, Economic polices & conditions, Emerging Socio- Economic conditions, Technological challenges, Environmental issues, Legal framework, International Business policy, TRIPS compliance.
UNIT 4: Industry Environment Analysis
Organization’s external environment analysis, Dominant economic features of the industry, Competitive forces within the industry, Factors driving changes in the industry, Strategic Group Mapping, Key factors for future competitive success.
UNIT 5: Structure, Value & Ideologies
Staffing challenges at Strategic level, Competitive Advantages, Core Competency, Stages to achieve Distinctive Competency, Internal Environment,
Value Chain Model, Discussions on Business Frameworks.
UNIT 6: Generic Business Strategy
Low-Cost Strategy, Broad Differentiation, Best-Cost provider, Focused Strategy, Focused Differentiation Strategy. Assignments on Industry Best Practices & Foreign Direct Investment.
Text Books:
- Thompson, Strickland, Gamble & Jain: Crafting and Executing Strategy-Concepts and Cases, McGraw Hill Education Pvt. Limited 2013
- Johnson and Scholes: Exploring Corporate Strategy, Prentice Hall of India Private Limited 2013.
BA 639 BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
Unit 1: Introduction to the theory of moral philosophy
(a) Nature, objectives and scope of ethics; Characteristics of human desire; Ethical value, ethical standard and emotional well-being of individuals and society; Need of ethical disciplines in modern life. Ethical plurality; Ethical dilemma.
(b) Conceptualization of ethics and social responsibility in Indian Philosophy Vedic and Vedanta tracts; Spirituality versus religion – Indian ethical standard; Trusteeship principle; The philosophy of karma-yoga and raj-yoga.
Unit 2: The Principles Applied in Business Ethics
(a) Normative Ethics: Divine command; natural law; ethical egotism; consequentialism, universalism and unitarianism, social contract theory and
distributive justice.
(b) Metaethics: Cultural relativism; moral subjectivism; nihilism.
(c) Role of business in determining Human Happiness Index (HHI);Gross National Happiness (GNH); developing and implementing GNH
Unit 3: Corporate Social Responsibility (CSR)
(a) CSR in historical perspective; Corporate responsibility toshareholders versus stakeholders; CSR Issues in marketing, human resource
management, finance, and related managerial fields.
(b) Personal versus social responsibility; stakeholder theory; determinants of social Responsibility of Individuals and social groups; social inbuilt for responsiveness.
(c) Effective leadership in societal contexts; the leader’s role in developing an ethical culture. Role of governance system.
Unit 4: Corporate Governance
Basic theories of corporate governance; Emergence of corporate governance code; Development of Corporate Governance Code; Development of Indian Corporate Governance.
Text Books:
- Albuquerque, D. Business Ethics- Principles and Practices, Oxford: New Delhi, 2011.
- Sekhar, R. C., Ethical Choice in Business, Response Books: New Delhi, 2010
- Manuel, G. V.: Business Ethics (Concepts and Cases), Prentice-Hall of India Pvt. Ltd.: New Delhi, 2009.
BA 636 OPERATIONS RESEARCH
Unit 1:
Basic concepts of Operations Research (OR), Areas of Application, Decision making using Quantitative tools and techniques
Unit 2:
Linear programming (LPP) and their applications, Structure and formulations, Graphical method, Simplex method; Transportation;
Unit 3:
Theory of Games, Two-person-zero-sum games, Pure strategies, Mixed strategies, Dominance
Unit 4:
Queuing Theory, Basic model and characteristics, Solution and applications
Unit 5:
Replacement and Maintenance models, Theory and applications
Unit 6:
Simulation, Monte Carlo simulation models; Model formulation and decision support using software
Text Books:
- Vohra, Quantitative Techniques in Management, Tata McGraw Hill Publishing Company: New Delhi, 2009.
- Sharma, Operations Research – Theory and Applications. Macmillan India Limited: New Delhi, 2013
References:
- Panneerselvam, Operations Research. PHI Learning Pvt Ltd.: New Delhi, 2012
- Srivastava, Shenoy & Sharma., Operations Research for Management. New Age Publishers: New Delhi, 1997.
BA 637 SUPPLY CHAIN MANAGEMENT
Unit 1: Introduction to Supply Chain Management
Supply Chain Management in business vertical & Supply Chain Integration; Process Views, Activities, Vertical versus Horizontal Integration;
Supply-chain operations reference model; Implications of Globalization, Uncertainty and Risk Analysis.
Unit 2: Inventory Management practices & Logistics
Customer Value & Total Cost of Ownership; Inventory Management, Policies, Forecasting, Levers, Echelon Inventory;
Inventory classification techniques; Reverse logistics; Resolving misalignment & Risk Pooling; Bullwhip Effect; Replenishment lead time; CPFR practices; Logistic Mixes, Global Logistic, Third Party Logistics, Warehousing Decisions; Product Life Cycle and Distribution Challenges, Transportation Decisions.
Unit 3: Supplier Relationship Management
Strategic Alliances, Procurement & Outsourcing Strategies; Coordinated product & supply chain Design; Legal Aspects of Purchasing, Sourcing & Contracts, Purchasing Performance Evaluation, Supplier Price & Cost Analysis, Value Analysis.
Unit 4: Controlling practices in SCM
Resilient supply network & High-impact practices; ICT infrastructure and Macro processes; Performance measures in designing SCM;
Financial control practice, Regulatory concerns, Free Trade Zones & WTO; Six sigma & Lean-Management, E-commerce, Technology, GST, Game Theory.
Text Book:
Reference Books: