MBA Semester IV-
BA 645 ENTREPRENEURSHIP DEVELOPMENT
Unit 1: Fundamentals of Entrepreneurship
A) Entrepreneur – Specialties as an agent of change, Typology of entrepreneurship, Factors affecting entrepreneurial environment -socioeconomic, cultural, political, environmental, and legal.
B) Entrepreneurial motivation – Achievement motivation training, self rating, Business games, Thematic Apperception Test – Stress management. The silver lining of entrepreneurial growth – Innovations. Steps in being innovative.
C) Institutions for entrepreneurial growth – Entrepreneurship Development Programmes, District Industrial Centre (D.I.C.) Entrepreneurship Development Institute of India (E.D.I.I), Indian Institute of Entrepreneurship, National Entrepreneurship Development Board (N.E.D.B.), and Entrepreneurial Incubation centres. Role of financial organizations in entrepreneurial growth. Recent government policies for entrepreneurial growth in India.
Unit 2: Understanding Small Business
A) SME, MSME, Cottage industry, Village industry, Concept of industrial estate, rural industrial estate. Special economic zones, growth centres and
related matters.
B) Globalisation and changing dynamics of small business. Look east policy and the advantages for the NER states.
C) Viable small business in the NER.
D) Organizational hierarchy of the Ministry of Industry at central and state levels. Department of industries at the state level for promotion of small business, Small Industries Service Institutes (SISIs), Small Industries Development Bank of India (SIDBI), National Bank for Agriculture and Rural
Development (NABARD), National Small Industries Corporation (NSIC) Problems of small scale and other related industries.
Unit 3: Setting up a business unit
A) Entry into Entrepreneurship- Factors in deciding location and ownership, Official procedures in starting the small scale Industrial unit Life cycle of a new business. Steps involved in setting up a business – identifying, selecting a good business opportunity, Market survey and research, Techno economic feasibility Assessment, Sources of information – classification of needs and agencies. Value based decision making in venture creation and
management.
B) Fundamentals of Project report formulation – Project appraisal procedure.
Unit 4: Continuing successful business
A) Fundamentals of Project report formulation
B) Project appraisal procedures.
C) Post project monitoring.
Text books:
- Sahay, A and Sharma, V. Entrepreneurship and New Venture Creation. Excel Books: New Delhi, 2010.
- Roy, R. Entrepreneurship, Oxford University Press: New Delhi, 2010.
References:
- Khanka S. S. Entrepreneurial Development, S. Chand & Company Pvt. Ltd.: New Delhi, 2009
- Nagendra, S, & Manjunath, V. S. Entrepreneurship and Management. Pearson, 2008.
- Dutta Bholanath.: Entrepreneurship Management- Texts and Cases. Excel Books: New Delhi, 2010.
BA 646 INTERNATIONAL BUSINESS AND INTERNATIONAL FINANCE
Part A: International Business
Unit 1: Background of International Business
Environmental Context of International Business: Framework for analysing International Business Globalisation – the Background, Chronological Changes, India’s Position in Global Settings, Appraisal of Impacts, Current Issues in Global Transition.
Unit 2: Fundamentals of International Business
Importance Nature and Scope of International Business; Trade Theories – Adam Smith, Ricardo, Hecksher-Ohlin. Modes of Entry into International Business; Internationalisation Process and Managerial Implications. Country Risk Analysis – Halstead Model.
Unit3: International Economic Environment
Regional Integration and Trade Blocks; Types of Integration; European Union; Regional Groupings; Integration of Developing Countries – SAARC, SAPTA. International Commodity Agreements; Quota Agreements; Cartels; Bilateral & Multi Lateral Contracts.
Unit 4: Managing Multi National Corporations
Structural Design, Problems and Potentials, Indian MNCs-Potentials, Needs and Problems. Technology Transfer, International Collaborative Arrangements and Strategic Alliances.
Unit 5: Management of International Business
International Marketing-Entry Strategies, Market Selection, Pricing Strategy for Export Items International Operations- Strategic Issues.
Unit 6: Trade policies and regulations in India
Trade Policies and Regulations in India, Trade Strategies of India, Foreign Trade Policy, Regulation and Promotion of Foreign Trade, Major Problems of India’s Export Sector Social and Ethical Issues In International Business in India.
Part B: International Finance
Unit 1: Introduction to International Finance; International Monetary system, Currency regimes; Role and functions of International financial institutions and International Financial markets; Global sourcing of equities (ADR/GDR/IDR etc.) and International bond market
Unit 2: Foreign exchange rates; Exchange rate Mechanisms; Foreign exchange market; Foreign exchange risk management: Transaction exposure, accounting exposure, operating exposure; Internal risk management technique; External risk management technique-Money market and forward market.
Texts Books:
- Aswathappa, K. International Business. Tata Mc Graw Hill: New Delhi, 2011.
- Cherunilam, F. International Business Text And Cases. Prentice Hall India, 2014.
References:
- Yadav, P. K. and Misra, S. International Business: Text And Cases, Prentice Hall India, 2008.
- Subba Rao, P. International Business- Text & Cases, Himalaya Publishing House, 2008.
- Helen, D. International Management: Managing Across Borders And Cultures, PHI, 4th Ed.5.
BA 649 BUSINESS ANALYTICS
Unit 1: Overview of Business Analytics
Introduction to Analytics and Business Intelligence, domain specific applications, problem solving with analytics, use of MS Excel and MS Visio for analytics.
Unit 2: Data Management
Sources of data, organizing data, data quality, introduction to data mining process, data validation, introduction to big data, data lake strategy, basics of SQL and HiveSQL
Unit 3: Data Visualization
Dashboards, classification and regression trees, statistical methods for summarizing data, visualization tools
Unit 4: Predictive Analytics
Trendlines and regression analysis, forecasting techniques, strategies for predictive decision modelling, monte carlo simulation, introduction to R programming, artificial intelligence and machine learning
Unit 5: Prescriptive Analytics
Basics of Operations Research, linear programming and its applications, issue tree creation and pyramid principle, multi-criteria decision-making techniques -goal programming and analytic hierarchy process, use of MS Excel Solver foroptimization problems
Unit 6: Stochastic Models
Introduction to Stochastic Models, Markov Models, market share estimation, market mix modelling, poisson process, renewal theory, introduction to Python, Hadoop and SAS.
Text Books:
- Evans, J.R.: Business Analytics, Pearson Education, 2nd Edition, 2014
- Albright, S.C and Winston, W.L.: Business Analytics, South-Western College Publishing, 5th Edition, 2014
References:
- Eckerson, W.W.: Performance Dashboards- Measuring, Monitoring and Managing your Business, John Wiley and Sons, 2nd Edition, 2010
- Laursen, G.H.N and Thorlund, J.: Business Analytics for Managers, John Wiley and Sons, 2nd Edition, 2010
BA 650 KNOWLEDGE MANAGEMENT
Unit 1: The Origins of Knowledge
Conversion from Data to Information to Knowledge, Attributes and Expressions of Knowledge, Knowledge Classification, Tacit and Explicit Knowledge, Knowledge Conversion.
Unit 2: Knowledge Management and its Necessity
Knowledge Management concepts, Need for Knowledge Management, Issues and Challenges of Knowledge Management, Knowledge Management Cycle, Learning Organization, Managing Knowledge Workers, Knowledge Sharing and Communities of Practice.
Unit 3: Knowledge Management: Tools and Technology
Information and Communication Technology (ICT), Cloud Computing, Internet of Things, Data warehouse and Data Mining, Business Intelligence, OLAP, Search Engines, Intelligent Agents, Groupware Technology for Knowledge Transfer, Knowledge Portal.
Unit 4: Implementing Knowledge Management
Knowledge Management System: Basics of Knowledge Management System, Knowledge Management System Life Cycle, Knowledge Management System Architecture, Implementation of Knowledge Management System, Knowledge Management in practice. Ethical, Legal and Managerial Issues: Knowledge Owners, Legal Issues, Ethical Factor.
Textbooks:
- Jawadekar, W. S. Knowledge Management, Tata McGraw Hill Education, New Delhi, 2011.
- Mohapatra, S. Knowledge Management, Macmillan, New Delhi, 2012.
Reference Books:
- Tiwana, A. The Knowledge Management Toolkit (Second Edition), Pearson Education, New Delhi, 2006.
- Awad, E.M. & Ghaziri, H.M. Knowledge Management (Second Edition), PHI Learning Private Limited, New Delhi, 2010.
- Dalkir, K. Knowledge Management in Theory and Practice (Second Edition), PHI Learning Private Limited, New Delhi, 2011.
- Hislop, D. Knowledge Management in Organizations (Second Edition), Oxford University Press, Oxford, 2009.
BA 651 PROJECT MANAGEMENT
Unit 1:
Introduction and basic fundamentals; Type of projects; Project idea generation and acceptance; Modelling the project system; Comparative analysis between engineering projects and other types
Unit 2:
Project analysis and feasibility report – Demand Analysis and Market feasibility; Technical feasibility;
Unit 3:
Project analysis and feasibility report – Financial feasibility; Risk analysis;
Unit 4:
Project analysis and feasibility report – Socio-economic feasibility; Environmental feasibility;
Unit 5:
Project implementation and execution, PERT/CPM; Project control, problem solving; Analysis of project failure and over-runs;
Unit 6:
Manpower requirement analysis; Current trends in project management; Use of software for decision support in Project Management.
Text Books:
- Prasanna Chandra: Project Preparation, Appraisal and Implementation; Tata McGraw Hill Publishing Company, New Delhi, 7th edition, 2009
- Maylor: Project Management; Pearson Education (FT), 4th edition, 2010
References: