PGDBA Title of the Course-

18101 MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR

Unit-I
Management-basic concepts, significance and functions of Management; Managerial Skills and Roles; Evolution of Management thought –Scientific Management and Fayol’s Administration theory, Hawthorne studies; Systems and Contingency approach.

Unit-II
Planning –Nature, importance, process and types; Organizing –importance and steps, Organizational structure and design, types of structures, formal and informal organizations.

Unit-III
Understanding and Managing individual behaviour; Personality and its development, Personality determinants and traits: Perception, factors influencing Perception; perceptual process, Learning – Components of learning process, theoretical process of learning; Attitude –Nature and Dimensions, Components and functions of Attitude.

Unit-IV
Motivation- Concept and Process, theories of motivation-Maslows Need Hierarchy theory, Mc Gregor’s participation theory , Herzenberg’s two factor theory; Leadership and influence processConcept, Characteristics of leadership, leadership styles and skills; Theories of Leadership –Trait theory, Situational theory and path-Goal theory.

Unit-V
Foundations of group behaviour-the nature of groups, types of groups, formal and informal groups; Stages of group development; Group Structure-group processes, group tasks, group decision making; Communication- Concept and process, and types Channel of Communication, Barriers of
Communication, Communication effectiveness.

18102 MARKETING MANAGEMENT

Unit-I
Marketing –Introduction-marketing tasks; Marketing concepts; Marketing management: Marketing mix, Customer Satisfaction and value; Marketing plan and strategies; Marketing Environment analysis; Marketing Information System and Marketing Research.

Unit-II
Consumer Buying Behaviour; Market segmentation, Targeting and positioning; New Product planning and development; Product Mix, product line, Strategies; Product life cycle.

Unit-III
Pricing objectives, Factors affecting pricing Decisions, Pricing objectives, Pricing Methods and process;Setting the Final price; Branding –concept and Decisions; Designing and managing Marketing Channels and physical distribution.

Unit-IV
Marketing Communication; Developing integrated Marketing Communications; Promotion mix; Tools-Managing Advertising , Sales Promotions, personal selling, Public Relations and Direct Marketing.

Unit-V
Organization of Marketing Department; Marketing Department in relation to other Departments; Internal Marketing Orientation, Marketing control and evaluation-Annual Plan Control, Profitability Control, Efficiency Control and Strategic Control.

18103 HUMAN RESOURCES MANAGEMENT

Unit I
Concepts, elements, scope and functions of Human Resource Management; organization of personnel office; Role of HR Manager; position of HR Department in organization ; Challenges of HRM in India.

Unit II
Human Resource Planning- Concept, objectives and process; Recruitment –Nature and sources; job Analysis and job description; Techniques of job analysis; Selection process. Placement and induction;
Job evaluation – concept and techniques.

Unit III
Training and development-concept, objectives and methods; Assessment of training needs; career planning; performance appraisal system-concept and methods; Human errors of PAS.

Unit IV
Wage and Salary administration –concept and objectives; system of wages payment; Fringe Benefits – objectives and type ; Security , Safety, health, financial and physical security; Employee benefits and service –indirect compensation.

Unit V
Industrial relations: Concept and Significance, Conditions for good industrial relations, Industrial Disputes- meaning, causes and settlement Grievance handling; collective bargaining –meaning, benefits and procedure of collective bargaining in India; Participative management- meaning, objectives and workers participation in management in India.

18104 ACCOUNTING AND FINANCE FOR MANAGERS

Unit I
Financial accounting, development and functions; generally accepted accounting principles-Concepts & Conventions; accounting cycle, Journalizing Transactions-Rules of debit and Credit; Ledger Accounts-Ledger Posting from Journal Proper & Subsidiary books.

Unit II
Trail Balance-Preparation, features and objectives; Depreciation, Provisions and reserves; Measurement of income-preparation of Trading, Profit and Loss account & Profit and Loss Appropriation Account; Balance sheet.

Unit III
Financial statement analysis –Comparative financial statements, common size statement and trend analysis; Ratio Analysis –analysis of liquidity, leverage, profitability and activity; Fund flow analysisuses and construction of Funds flow statement; Cash flow analysis-Uses and preparation of cash flow statement.

Unit IV
Financial Management– Nature and scope of finance; Financial Goal- Profit vs Wealth maximization; Finance Functions – financing, investment and dividend decisions. Time value of money; Capital Structure and sources of finance. Leverage analysis and indifference level; Cost of capital and its
computation.

Unit V
Working Capital Management – Concept and Objectives; Factors affecting Working Capital requirements; Estimating Working Capital requirements; Management of Cash, Inventory and Receivables.

18105 PRODUCTION AND OPERATIONS MANAGEMENT

Unit-I
Production and Operations Management- an overview; Nature and scope of Production/Operations Management; Historical perspective of Operations Management; Operations as a System:- Continuous and Intermittent production system, flow, batch and job type of production; Operations strategy and elements of operations strategy; Facility location: Factors affectingplant location, Brown and Gibson Model of plant location

Unit-II
Manufacturing systems and layouts: Product, Process and cellular layouts, layout planning and Analysis; Production Process Planning and Design: factors affecting process design; Concept of Line Balancing; Capacity management: concept and issues; Demand forecasting: concept and techniques.

Unit-III
Production Planning and Control – An overview; types of Production Planning and Control; Aggregate planning:- Concept, strategies and costs; Master Production Scheduling (MPS): objectives and procedure for developing master production schedule; Production Scheduling: concept and techniques.

Unit-IV
Materials Management: An overview; Basic concepts of Material Handling; Material Planning and Inventory Control; Inventory Control: Costs and objectives; Inventory control techniques; ABC Analysis: Just in Time (JIT); Materials Requirement Planning (MRP); Economic Order Quantity Model (E.O.Q with deterministic Demand) and practical problems on EOQ.

Unit-V
Quality Management and Quality Assurance: Statistical process control–Control Charts for Attributes and Variables; Acceptance sampling: – Concept and significance; Total Quality Management (TQM) ; ISO-9000- Concept and Significance; Value Engineering:- Basic Concepts; Maintenance Management – Preventive and Breakdown Maintenance.

18106 STRATEGIC MANAGEMENT

Unit-I
Strategic Management – Introduction; Business strategy, Strategy forms and types, strategy and policy, strategy and tactics; Dimensions of strategic decision, corporate level and business level strategists.

Unit-II
Environmental Analysis ; External, general and competitive environment; environment analysis process of general and competitive environment; internal analysis ; company profile development – functional approach and value chain approach; Methods for assessing internal strengths and weaknesses.

Unit-III
Corporate level strategies, Growth strategies, stability strategies; Retrenchment strategies; Business- level strategies; Generic Business strategies; Strategic analysis and choice-strategic analysis at the corporate level-BCG Matrix; Grand Strategy selection at the business level-SWOT analysis.

Unit-IV
Strategy implementation; strategy implementation issues; Change and Strategy implementation, Organizational learning and strategy implementation; Organizational structure and strategy fit, Leadership and strategy Implementation.

Unit-V
Strategy, Importance of Corporate Culture; Social Responsibility, ethics and Strategic management; Strategic evaluation and control; strategic control, operational control, Techniques of Strategic evaluation and control.