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School of Design

Design

Design is a visual look or a shape given to a certain object, in order to make it more attractive, make it more comfortable or to improve another characteristic. Designers use tools from geometry and art. Design is sometimes divided to sub-categories: graphic design, buildings and nature design, consumer goods design. # ISO certification in India

Design is also a concept used to create an object (virtual or not).

Design is picturing things using the imagination; as to using perception or memory.

A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb to design expresses the process of developing a design.# ISO certification in India

7 Types of graphic design

  • Product design. Product designers use their creative prowess to research, design and develop new products. …
  • Branding design. …
  • Website design. …
  • Print design. …
  • Publishing design. …
  • Environmental design. …
  • Animation design.
  • Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Philosophies

Philosophy of design is the study of definitions of design, and the assumptions, foundations, and implications of design. There are also many informal ‘philosophies’ for guiding design such as personal values or preferred approaches.# ISO certification in India

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Approaches to design

Some of these values and approaches include:

  • Critical design uses designed artifacts as an embodied critique or commentary on existing values, morals, and practices in a culture.
  • Ecological design is a design approach that prioritizes the consideration of the environmental impacts of a product or service, over its whole lifecycle.# ISO certification in IndiaParticipatory design (originally co-operative design, now often co-design) is the practice of collective creativity to design, attempting to actively involve all stakeholders (e.g. employees, partners, customers, citizens, end-users) in the design process to help ensure the result meets their needs and is usable.
  • Scientific design refers to industrialised design based on scientific knowledge.Science can be used to study the effects and need for a potential or existing product in general and to design products that are based on scientific knowledge. For instance, a scientific design of face masks for COVID-19 mitigation may be based on investigations of filtration performance, mitigation performance, thermal comfort, biodegradability and flow resistance.
  • Service design designing or organizing the experience around a product and the service associated with a product’s use.
  • Sociotechnical system design, a philosophy and tools for participative designing of work arrangements and supporting processes – for organizational purpose, quality, safety, economics, and customer requirements in core work processes, the quality of peoples experience at work, and the needs of society. # ISO certification in India
  • Transgenerational design, the practice of making products and environments compatible with those physical and sensory impairments associated with human aging and which limit major activities of daily living.# ISO certification in India
  • User-centered design, which focuses on the needs, wants, and limitations of the end-user of the designed artifact. One aspect of user-centered design is ergonomics# ISO certification in India

Graphic design is a profession, applied art and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objective] Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.

The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expreses. The design work can be based on a customer’s demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation.# ISO certification in India

Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system. For example, it can be applied in advertising strategies, or it can also be applied in the aviation worldor space exploration. In this sense, in some countries graphic design is related as only associated with the production of sketches and drawings, this is incorrect, since visual communication is a small part of a huge range of types and classes where it can be applied.# ISO certification in India

With origins in antiquity and the Middle Ages,graphic design as applied art was initially linked to the boom of rise of printing in Europe in the 15th century and the growth of consumer culture in the industrial revolution. From there it emerged as a distinct profession in the West, closely associated with advertising in the 19th century and its evolution allowed its consolidation in the 20th century. Given the rapid and massive growth in information exchange today, the demand for experienced designers is greater than ever, particularly because of the development of new technologies and the need to pay attention to human factors beyond the competence of the engineers who develop them.# ISO certification in India