Read more about the article Differentiation and segmentation

Differentiation and segmentation

Differentiation and segmentation- Differentiation and segmentation are two key concepts in marketing and business strategy, often used to effectively target and serve customers in competitive markets. 1. Differentiation: Differentiation refers…

Continue ReadingDifferentiation and segmentation
Read more about the article Advertising and sales promotion

Advertising and sales promotion

Advertising and sales promotion- Advertising and sales promotion are both crucial components of marketing strategies aimed at increasing sales and enhancing brand awareness. Here’s a breakdown of each: Advertising: Advertising…

Continue ReadingAdvertising and sales promotion